"When HP uses the Voice of Customer methodology, our marketing campaign results improve dramatically: response rates improve 3 times to 10 times, sales increase 2 times or more, and we can spend far less to get great results. When we don’t use VoC, our results can suffer greatly."
- Garry Dawson, Americas Advertising and Direct Marketing Manager, Hewlett-Packard
"Based on the learnings from the VoC research, we completely redesigned the way we look at relationships with customers and achieved a 5X increase in response."
- Kris Gates, VP Customer Experience, MassMutual
"If you want to learn how to make real connections with customers and create engaging relationships, listen to Ernan Roman."
- Blake Mycoskie, Founder & Chief Shoe Giver, TOMS Shoes
"Applying the Voice of Customer guidelines will ensure program success for any marketing program. IBM's social marketing program, InfoBoom, has benefited greatly from the VoC approach."
- Leslie Reiser, Program Director, WW Digital Marketing, IBM
"Ernan is a leading expert in creating disciplined Voice of Customer-driven marketing processes."
- Fred Neil, Global Head of Lifecycle Marketing & BI, Amazon
