Achieving customer experience
excellence at seven critical
life cycle points
24 Tips for CX Innovation
3 Keys To Addressing Today’s Retail Personalization Gap
Strategies for Transforming Your Customer Experience
5 Ways to Use Human Data to Drive Deep Engagement
8 Questions to Determine if Your Company is Committed to Personalizing the Customer Experience
8 Essentials for Effective Online Communities
MarketingSherpa Interview; VoC research insights for MassMutual and Gilt
I wrote this book to help marketers treat customers the way we, as consumers, want to be treated, and at the same time, achieve double-digit increases in response and revenue.
The essential bootstrapper’s guide to high-impact marketing... If you’re running an entrepreneurial company, buy this book, read it, make your management team read it, and begin implementing the ideas today.
Available at Amazon and Barnes and Noble