JC Penney: If you don’t listen to your customer...you lose Make It All WorkJune 3, 2013Customer Expectations, Customer Preferences, customer satisfaction
New Research: It’s Not About Satisfaction It's About Engagement Make It All WorkMay 20, 2013Optimizing User Engagement, Voice of the Customer, customer satisfaction, engaging customers
Making your App a Customer Engagement Solution Make It All WorkMay 6, 2013Digital Media for brand development, consumer relationships, engaging customers
70-75% of Email Subscribers are Inactive: Tips for Improvements Make It All WorkApril 29, 2013Email Marketing, Relevant EMails, email subscribers
AmEx: Small Biz Engagement Drives $5.5 Billion in Spending Make It All WorkApril 22, 2013American Express Customer Service, engaging customers
Building Communities: 5 Takeaways from Frito Lay Make It All WorkApril 15, 2013consumer relationships, creating buzz, customer web experience
Yoplait’s Cause Marketing Deepens Customer Engagement Make It All WorkApril 8, 2013engaging customers
40% of Customers Buy More with Personalized Messaging Make It All WorkApril 1, 2013True Personalization, creating buzz, customer web experience, personalize customer experience
Focusing on Relationships, Not Sales, Generates Greater Revenue Make It All WorkMarch 25, 2013consumer relationships, strong customer relationships
Twitter: Using News to Connect with Your Audience Make It All WorkMarch 18, 2013Twitter and TV Viewers, Twitter and breaking news, connecting with audience, creating buzz, current events, customer contact social network, tracking on Twitter
Spike in Email Undeliverables: 5 Tips for Increasing Delivery Make It All WorkMarch 11, 2013Email Marketing, Opt In, Relevant EMails, email subscribers, engaging customers, segmentation
Burberry's Multichannel Innovation; 3 Tips Make It All WorkMarch 4, 2013Burberry, brand building, fashion blogging, integrated mulitchannel mix, live stream, multichannel customers
Providing Unforgettable Web Experiences: 4 Tips Make It All WorkFebruary 25, 2013customer web experience, mobile website, relevance, website content
4 Tips for Earning Consumer Preference Data Make It All WorkFebruary 18, 2013Customer Preferences, Relevant EMails, ad tarketing, context and targeting, increase customer loyalty, personalize customer experience
5 Social Media Service Tips Make It All WorkFebruary 11, 2013Customer Forum, Engaged Customers, Facebook pages, customer contact social network, socially engaged customers, tracking on Twitter
Social Media Crises: 3 Tips for Calming the Storm Make It All WorkFebruary 4, 2013Customer Service, Social Media Crisis, customer contact social network, monitor online social networks, offensive tweet, tracking on Twitter
Disney: Smart & Fun Shareable Content to Build Buzz Make It All WorkJanuary 28, 2013Disney, Monster U, creating buzz, high-quality content, shareable content, smart and fun video
Coke’s 7 Smart Social Media Rules for Success Make It All WorkJanuary 22, 2013coca-cola, listening to consumers, most valuable brand, social media success
Duane Reade: Generating Millions of Impressions Through User Generated Content Make It All WorkJanuary 14, 2013Duane Reade, Twitter, consumer generated media, consumer trust, guest blogger, social media conversations, user generated content
Starbucks: Social Media Revenue Based on Relationships Make It All WorkJanuary 7, 2013Social Media Marketing, Starbucks, consumer relationships, fan base, social media revenue
