Facebook Ads: Optimize for Awareness, Not Direct Sales Make It All WorkJuly 30, 2012Facebook Ads, Facebook not direct sales, Optimizing Awareness, advertising
Facebook, Twitter, and Google: Too Big To Care? Make It All WorkJuly 16, 2012Customer Preferences, Customer Service, Facebook, Google service, Live Customer Service, Twitter
Microsoft’s Innovative Use of Interactive Ads Make It All WorkJuly 9, 2012Marketing Microsoft, NUads, Xbox Kinect, advertising, interactive ads
Pseudo-Customization Is Annoying; True Personalization is Valued Make It All WorkJuly 2, 2012Personalizing Customer Experience, True Personalization, Voice of the Customer, multichannel customization
Songza: Achieving Competitive Differentiation Based on Customer Expectations Make It All WorkJune 25, 2012
NASCAR: The Future of Branded Hash Tags on Twitter Make It All WorkJune 18, 2012#NASCAR, NASCAR branded hash tags on Twitter, Social Media Marketing, Twitter, branded hash tags, branding
Lowe's: Customers Personalize Their Experience with Cross-Channel Profiles Make It All WorkJune 11, 2012Lowe's, MyLowes.com, Purchase history, online and offline purchase data, personalize customer experience
Sephora: Succeeding Where Others Fail; Integrating Offline into the Digital Mix Make It All WorkJune 4, 2012Sephora, digital mix, integrate digital and retail experiences, multichannel customers
How Jawbone Uses Customer Forums to Improve Products Make It All WorkMay 29, 2012Customer Forum, Engaged Customers, Jawbone Insiders, Jawbone, Voice of the Customer
Is Your Customer Service Multichannel? Make It All WorkMay 21, 2012American Express Customer Service, Ernan Roman, Multichannel Customer Service, single channel focus
Failure to Engage with Social Media Will Reduce Revenue and Increase Risk Make It All WorkMay 14, 2012Ernan Roman, IBM CMO, Social Media Marketing, engaging customers, failure to use social media, socially engaged customers
Have You Forgotten About the Value of Direct Mail? Make It All WorkApril 30, 2012Direct Mail, media preferences, multichannel marketing
Instagram: 4 Lessons on Optimizing for Engagement Make It All WorkApril 23, 2012Ernan Roman, Instagram, Optimizing User Engagement
Pinterest: 3 Takeaways About Personalizing the Customer Experience Make It All WorkApril 9, 2012Marketing Tips, Personalizing Customer Experience, Pinterest
New Value Exchange: Preference Info to Drive Personalization Make It All WorkApril 2, 2012Louis C.K., Microsoft, Opt In, Opt out, Reciprocity of Value, Voice of the Customer
Are You Engaging and Empowering Your Customers? Make It All WorkMarch 26, 2012Elias Roman, engaging customers, high feedback scores, music concierge, songza, threadless.com
