“Hewlett-Packard has seen marketing waste cut by 50% or more! Program results have improved by 3 times or more”,
Garry Dawson, Manager, Marketing Communication Strategy, Hewlett-Packard
Customer Relationship Marketing Expertise:
Ernan Roman Direct Marketing (ERDM), is one of the leading customer relationship marketing consultancies and the only firm which guarantees double-digit increases in response.
We help clients achieve significant increases in response and revenue as a result of our marketing strategy consulting and hands on implementation services.
We are proud to celebrate our 25th year of helping great marketers get even better results.
Customer Relationship Marketing Results We Achieve for Clients:
The results from our 3 Step Voice of Customer Relationship Marketing Process® speak for themselves
Microsoft: “Opt-in rates of 40%-70% and click through rates up to 75%”.
AmieStreet.com: "Within the first 90 days of implementing the 3-Step Marketing Process:
16% increase in new customers
10% increase in online sales
75% increase in e-newsletter driven sales".
For additional results and case studies, please go to CRM Case Studies
Business to Business Market Research and Consumer Market Research:
We use Voice of Customer( VOC) research to establish an in-depth understanding of the needs, preferences and expectations of our client's customers and prospects.
Based on this in-depth understanding, we develop voice of customer driven strategies to help our clients achieve unprecedented levels of engagement with customers and prospects.
Integrated multichannel meeting can only achieve its potential to drive double digit response if:
The media mix is deployed per the opt-in preferences of individuals. Otherwise, marketers are only achieving irritation via multichannel "Spray and Pray".
Precision sequencing and timing drive the deployment of the integrated mix.
For 25 years, best-in-class Fortune marketers like Microsoft, NBC, Hewlett-Packard and IBM have trusted our marketing consultancy to help them achieve significant increases in response.
We have also helped innovative Growth companies such as AmieStreet.com and Progressive Hydraulics achieve dramatic increases in response.
For a complete list of our customer relationship marketing clients, click here.
How We Serve Clients:
Every client receives the personal attention of Ernan Roman. Ernan is the pioneer who developed the Consensual / Opt-In Marketing Process® and the Integrated Direct Marketing® methodology. He has authored three industry texts on these methodologies. In 2004, he was named to "B to B's Who's Who" as one of the 100 most influential people in Business Marketing by Crain's B to B Magazine.
Ernan Roman and his team have the unique knowledge and experience in customer relationship marketing to help you achieve double-digit response rates.
How the 3-Step Voice of Customer Relationship Marketing Process® Drives Double-Digit Response Rates
To learn more about the power of the 3 Step Voice of Customer Relationship Marketing Process®, click here.
3-Step Voice of Customer Relationship Marketing® is a registered trademark of ERDM
Consensual / Opt-In Marketing Process® (CMO) is a registered trademark of Ernan Roman Direct Marketing
Integrated Direct Marketing® (IDM) is a registered trademark of Ernan Roman Direct Marketing
Contact Us for a complimentary consultation to discuss your needs and how the 3-Step Marketing Process®can solve them.
Exclusive Offer for Small/Medium Businesses: TAKE THE FIRST STEP TO ACHIEVING GUARANTEED DOUBLE-DIGIT RESPONSE RATES with a no obligation,
30-Minute Problem-Solving Call with the "pioneer of research-based, integrated marketing," Ernan Roman. CLICK HERE NOW
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