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Leveraging Direct Marketing and Opt-In Marketing to Achieve Unparalleled Double-Digit Results
At Ernan Roman Direct Marketing, we help clients develop and implement breakthrough strategies for direct marketing that consistently achieve double-digit response rates. We are the pioneers who created the methodologies for integrated marketing communications which are deployed per opt-in marketing preferences of customers and prospects.
The effectiveness of these methodologies has been documented by long-term clients such as Hewlett-Packard, Microsoft, Golden Rule Insurance, and IBM. We are proud to have earned their trust and continued confidence in our ability to achieve the relationship marketing results they want.For a complete list of our clients, please click on Our Clients.
Every client receives the personal attention of Ernan Roman. Ernan is the pioneer who developed the Consensual / Opt-In Marketing Process® and the Integrated Direct Marketing® methodology. He has authored three industry texts on these methodologies. In 2004, he was named to "B to B's Who's Who" as one of the 100 most influential people in Business Marketing by Crain's B to B Magazine. Ernan Roman and his team have the unique knowledge and experience in multichannel marketing to bring your company to greater levels of integrated marketing communications and opt-in marketing success.
Achieve Consistent Double-Digit CRM Response Rates
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Our unique blend of high level CRM, combined with a solid multichannel marketing strategy and hands-on implementation support, provides clients with:
- Relationship Marketing Strategies based on unique Voice of the Customer Relationship Research
- Execution guidance and support for implementing Voice of the Customer driven multichannel relationship marketing programs incorporating:
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Integrated Marketing Communications and Opt-In Marketing Solutions are Critical to Your Success
To cut through the clutter, you need the dual leverage of integrated, multichannel marketing which is deployed per the opt-in preferences of your customers and prospects.
Ernan Roman Direct Marketing is uniquely positioned to help you achieve exponential increases in response and revenue.
Consensual / Opt-In Marketing Process® (CMO) is a registered trademark of Ernan Roman Direct Marketing
Integrated Direct Marketing® (IDM) is a registered trademark of Ernan Roman Direct Marketing
Contact Us for a complimentary consultation to discuss your needs and how the 3-Step Marketing Process®can solve them.
Customer Relationship Marketing | Creating Integrated Marketing Solutions | Business Market Research & Consumer Market Research | Customer Relationship Management Solutions
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7 Marketing Mistakes
You Need to Avoid
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14 Tips for Success 14 Step Checklist For Implementing Breakthrough Relationship Marketing and Integrated Marketing Programs.
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Here's What's NewAmieStreet.com increases sales 16% by implementing VOC Research -based customer relationship marketing and management strategies. Read their “10 Tips for Marketers”.
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New Case Studies  NBC Releases
6 Web Customer Experience Best Practices
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Progressive Hydraulics is a distributor of hydraulic and pneumatic products. They recently increased response rates 10x as part of a program of innovative customer relationship management solutions which are focused on doubling PHI's sales over the next 5 years. Read More...
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Ernan Roman
