Transforming Customer Engagement
- MassMutual is a division of MassMutual Life Insurance Company. Founded in 1851, ranked among the Fortune 500, they are a leading provider of employer sponsored voluntary benefits, including retirement plans (401k, 403b, 457, etc.), life and disability insurance. Their mission is to help American workers retire on their own terms, with choices, and protect the ones they love.
Per VoC research, MassMutual's customers were saying...
"...this is my life you're talking about! I'm not looking to be marketed to. I'm looking to make life decisions. Help me."
VP Customer Experience
"Based on the learnings from the VoC research, we have redesigned the way we look at relationships with customers. Taking a Learn 'Pilot' Scale approach to our marketing efforts, we launched several VoC research-based initiatives. These range from redefining how we view the customer-focused value of CRM platforms and our data, to campaign targeting and preference based communications."