Direct Marketing Association (DMA) Annual Conference

I’ll be participating in lots of exciting events at this year’s Direct Marketing Association (DMA) Annual Conference in San Francisco from October 9-12.

I’m looking forward to attending the PepsiCo social media session, Sephora’s Multichannel Marketing Success, the Social Media Face-Off, and many other great sessions.

I’ll be conducting the following sessions at DMA. Hope to see you there:

Saturday and Sunday, October 9 and 10
2-Day Pre-Conference Workshop, (Back by Popular Demand):
Increase Sales 20% to 30% Using 5 Relationship Marketing Best Practices…Guaranteed
Co-speakers: Lisa Clawson, Senior Marketing Manager, Microsoft, Douglas Stein, President, HMS National, Inc., Eric Greenberg, EVP Marketing, Life Line Screening

Monday, October 11
Presentation for the Danish and Swedish delegations:
Voice of Customer-Driven Marketing Best Practices

Tuesday October 12, 4:15-5:00
Thought Leadership Session:
“Leveraging the ‘Voice of Your Customer’ to Achieve Significantly Greater Engagement and Sales…Across Social and Traditional Media
Co-speaker: Thomas Ryan, CEO,, the crowdsourcing success story.

Finally, thanks to all of you who have been asking me to start this blog. It’s my hope that this forum speaks directly to your needs as marketers and helps us all establish better, deeper relationships with our customers and prospects.