Battle-tested and proven over 27 years by the world's most innovative marketers, ERDM'S VoC-driven strategies and hands-on guidance enable your organization to achieve double-digit increases in response rates and revenue by:

1. Developing uniquely effective Relationship Marketing Strategies that are driven directly by insights about the needs of your customers and prospects—needs that we identify during the initial Voice of Customer (VoC) research.
2. Providing you with the hands-on guidance and tools to implement the VoC-driven strategies and tactics.

More Client Success Stories

1. Relationship Marketing Strategies

• Our clients consistently achieve double-digit increases in response rates and revenue because the Relationship Marketing Strategies we develop for them are based on an in-depth understanding of their customers' and prospects' needs.
• VoC Relationship Research allows you to understand how your customers and prospects want you to improve the quality and value of your services, products, and CRM initiatives.
• Based on the insights gained from the VoC research, we develop a customized, in-depth Relationship Marketing Action Plan and blueprint for you. ERDM Relationship Marketing Action Plans are often referred to as "definitive relationship marketing guidelines" and "transformational CRM road maps" by our clients.
• Ernan Roman personally conducts a portion of the interviews for every VoC project and participates fully in the development of your VoC-driven Action Plan.
• ERDM has conducted over 100 VoC Relationship Research studies. Companies for whom we have conducted VoC research and created VoC-based CRM guidelines include multiple divisions of Microsoft, IBM, HMS National, NBC Universal, and Disney.

2. The Tools You Need For Implementation

Many of our Fortune and Growth company clients ask us to help with VoC-based implementation of some or all of the following:

• Development of VoC-driven opt-in engagement programs and databases per the customer engagement expectations and guidelines identified in your VoC research.
• Redesign of web sites, digital marketing and direct marketing strategies to meet the VoC expectations of your customers and prospects.
• VoC-based TeleSkills training to deliver the quality of customer experience indicated by your VoC research.