Meet the ERDM Team
Ernan Roman Direct Marketing Corp. (ERDM) was founded in 1983. We have earned the position of industry leader and innovator due to our pioneering work in developing the methodologies of
Voice of Customer Relationship Research (VoC),
Integrated Direct Marketing (IDM®) and the
Consensual Marketing Opt-In Process™.
Ernan Roman, Founder and Principal
President of the marketing consultancy, Ernan Roman Direct Marketing.
Ernan is one of the leading authorities in Voice of Customer driven Relationship Marketing.
Ernan was inducted into the
Marketing Hall of Fame in October 2011.
He is recognized as the industry pioneer who created three transformational methodologies: Integrated Direct Marketing, Opt-In Marketing, and Voice of Customer Relationship Research.
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| Ernan was inducted into the Marketing Hall of Fame in October 2011. |
Clients include innovative Fortune and Growth companies such as Microsoft, NBC Universal, IBM, QVC, Walt Disney, Reliant Energy, Hewlett-Packard, MSC Industrial Direct,
HMS National, and Songza.com.
He was named to “B to B’s Who’s Who” as one of the
“100 most influential people in Business Marketing” by Crain’s B to B Magazine.
His latest book on marketing best practices is titled:
"Voice of the Customer Marketing: A Proven 5-Step Process to Create Customers Who Care, Spend, and Stay”.
Author of the widely read blog,
“Ernan’s Insights on Marketing Best Practices”.
Ernan is also the co-author of
“Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing” and author of
“Integrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales”.
ernan@erdm.com
Marnie Kittelson, Senior Strategist
Marnie has over 20 years of research, marketing and business development experience.
This multi-faceted background allows great understanding and application of the nuances found in research. She has worked in a variety of industries including retail, financial services, media, manufacturing, consulting, grocery, packaged goods, gaming and technology.
When not conducting Voice of Customer Relationship Research interviews for ERDM, she consults for other select clients in business strategy, planning and research.
Harvey Markovitz, Senior Strategist
Harvey has over 30 years of marketing experience with JC Penney and CBS.
His marketing, sales and organizational development skills are an important asset when creating Integrated Direct Marketing and Consensual / Opt-In Marketing programs for our clients.
Harvey divides his time between consulting with ERDM, serving as President of HBM Associates and teaching as Clinical Assistant Professor of Marketing at Pace University.
Tony Grass, Customer-Targeted Search Optimization
Tony has over 30 years experience in sales and marketing, including 7 years in top-of-page search optimization.
Tony consults and develops customer-targeted search optimization for growth, mid-sized and Fortune 1000 companies. His methods integrate Voice Of the Customer with keyword analysis to target the ‘best opportunity’ traffic, feature to each what they are searching for, and then prompt them to act to get what they already want.
His background includes building a 65 person sales communication business, and founding Burson-Marsteller’s hi-tech presentation profit center.
Adrian Miller, Senior Teleskills Trainer
Adrian has specialized in teleskills training for the past 26 years.
Her experience helps ERDM provide clients with powerful training programs which combine the optimal blend of customized content for each client's needs along with proven teleskills training components which have been successful for many Fortune and Growth companies.
Adrian divides her time between consulting for our clients and serving as President of Adrian Miller Sales Training.
Brandon Yusuf Toropov, Creative Director
Brandon has over 25 years of experience as a master wordsmith.
Brandon provides creative insight, direction and voice-of-customer driven
creative for ERDM and our clients.
Jonathan Zacks, Senior Technology Administrator
Jonathan has over a decade of experience in the IT field as a tech, programmer, web designer and A/V consultant.
Jonathan oversees ERDM’s IT procedures, data security measures and puts out all technology fires to keep us running.
He divides his time between helping ERDM and running Mac Help NYC, where he brought together a network of like-minded consultants to form his IT solutions team. Together, they provide full service technology consulting to the greater New York City area.
Lorraine Mahoney, Bookkeeper and Office Manager
Lorraine has 26 years of experience as a full-charge bookkeeper and office manager in a variety of companies.
Her extensive experience enables Lorraine to manage ERDM’s bookkeeping and ensure the smooth operational efficiency of ERDM projects.
Tricia M. McCloskey, Research Coordinator
Trish brings a decade of experience with Philip Morris USA.
Her corporate experience helps ensure maximum efficiency and timeliness during the recruitment and data tabulation phases of our Voice of Customer Relationship Research studies.
Tracy V. Lorenzo, Research Coordinator
Tracy has over 15 years of marketing, communications, and graphic design experience.
Her expertise helps ERDM manage the Voice of Customer Relationship Research process with the highest quality.
Tracy’s design skills add an important visual dimension to ERDM’s presentations.
Cassandra Colletti, Research Coordinator
Cassandra brings over 15 years of experience in project management and customer service with companies such as Verizon and Citigroup.
Her corporate background enables Cassandra to provide an exceptional customer experience and high level of efficiency throughout all phases of our Voice of Customer Relationship Research projects.
