Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing
This is the first book about the Consensual Marketing Opt-In Process® (CMO). The book provides “how to” guidelines and checklist for implementing the breakthrough 7-Step Consensual Marketing Opt-In Process.
From junk mail blockers to do-not-call lists, potential buyers today are more interested in "opting out" than listening to marketers' messages. Opt-In Marketing offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a program that increased sales at IBM by 80 percent in one year and features sidebars from industry luminaries and examples from Fortune 500 firms. It outlines a 10-point blueprint for rethinking customer care and is the perfect guide for marketers looking to once again be seen as partners instead of predators.
Read a sample chapter. Integrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales
This book explains critical aspects of the battle-tested IDM process, including detailed results, financial analyses, and guidelines for how to implement IDM. The book is widely read in Fortune companies and is used as a textbook in MBA graduate courses.
Integrated Direct Marketing will help you increase sales...generate more qualified leads...build customer relationships...reduce marketing costs...enhance lifetime value. Ernan Roman has made it happen at many leading enterprises. It can happen at yours.