Welcome to the ERDM Newsletter Archive. The monthly newsletter has been replaced with our weekly blog titled, Ernan's Insights on Marketing Best Practices. To see the latest issue of our widely read blog, please click here.

Newsletter Archive

Issue #34: Your CRM Insights: Top 5 Takeaways from the DM Days Conference.
Issue #33: How to Increase Sales 20% by Deploying Your Multichannel Mix Per “Voice of the Customer” Media and Channel Preferences – dmPULSE
Issue #32: Make voice of the customer marketing more than just a slogan – DirectConnect
Issue #31: Your CRM Insights: Double-digit Increases in Lead Conversion, plus, "Who is at the Center of the Universe"?
Issue #30: 1 Question You Should Ask About Your Marketing Today
Issue #29: 17 Important Takeaways from the DMA 09 Annual Conference
Issue #28: 8 Insights to Help You Achieve Double Digit Results with Socially Responsible Opt-In Marketing
Issue #27: Microsoft Achieves Click-Through Rates of 75% With Small Businesses
Issue #26: 4 Business Leaders Share 16 Tips for Growth Strategies During Tough Times
Issue #25: Attendees Share 15 Tips and Learnings from DMA Annual
Issue #24: Research Findings: Customer Dis-service and Hostage Marketing
Issue #23: 15 Tips from DM Days
Issue #22: DMA Launches Specialized Research To Improve Future DM Days NY Conferences
Issue #21: Using Integrated Multichannel Marketing To Increase Response 10X
Issue #20: Increasing Sales 10% Through Proactive Customer Service
Issue #19: Converting Social Networking Into Revenue:
10 Must Have Tips
Issue #18: Reader's Top Picks from '07 Relationship Marketing Insights articles
Issue #17: 12 Tips and Takeaways from DMA Annual
Issue #16: NBC Releases 6 Web Customer Experience Best Practices
Issue #15: Hilarious Clips and Quotes
Issue #14: New Research Data: Damage From Poor Customer Service Call Center Experiences is Greater Than Anticipated
Issue #13: Experts Panel; Essential Pros and Cons of Today’s Outbound Telemarketing that Every Marketer Should Know
Issue #12: 10 Tips for Creating Successful Online Communities
Issue #11: 9 SEO and 4 SEM Critical Success Factors
Issue #10: The Top 5 Most Important Things Every Website Should Have (+ 6 Sure Fire Tips)
Issue #9: Leveraging Your Integrated Multichannel Mix to Achieve Double Digit Results!
Issue #8: Tips for Using the 3-Step Marketing Process^® to Achieve Double-Digit Response
Issue #7: Understanding and Overcoming Organizational Resistance to Change: 8 Tips
Issue #6: Multichannel Integration of the “Old” and “New” Media
Issue #5: Are You Leveraging all the Elements of the Multichannel Mix?
Issue #4: The State of Customer Service Affairs
Issue #3: What is Your Time Worth? Customer Service Bill of Rights
Issue #2: What is Voice of Customer (VoC) Relationship Research?

The Ernan's Insights on Marketing Best Practices weekly blog provides readers with important new research results, industry trends and breakthrough case studies.

Click here to subscribe to Ernan's Insights

Relationship Marketing Insights

Newsletter Archive