3 Steps to Voice of the Customer Personalization 2.0: Ernan Roman Answers Your Webinar Questions
An article written by Thorin McGee of
Target Marketing Magazine, with an excerpt of an interview with Ernan Roman.
The Big Qs of 2012: How you answer these questions will shape your business for the next year and beyond
An article written by Thorin McGee of
Target Marketing Magazine, about the possible future of marketing in 2012.
Increasing Customer Retention: 4 Voice Of Customer Strategies
Knowledge Resources: An article written by Ernan Roman titled,
Increasing Customer Retention: 4 Voice Of Customer Strategies, providing four best strategies for utilizing the Voice of the Customer.
Honoring Big Ideas
The DMA Conference Magazine: Induction of Ernan Roman into DMA’s Marketing Hall of Fame, October 4, 2011 at the DMA Annual Conference. "DMA Hall of Fame inducts 100th and 101st members: Ernan Roman and Michael Bronner".
Click to see the PDF.
The Voice of Your Customer: GPS for Your Company During Tough Times
The Marketing Forum: Industry Report written by Ernan Roman titled,
The Voice of Your Customer: GPS for your Company During Tough Times, providing four best practices to promote customer retention.
Break from the Acquisition Cult
Opinion piece in
Direct Marketing News titled
Break from the Acquisition Cult. The best way to make increased loyalty and retention a reality is to create Reciprocity of Value-based relationships with customers.
Top Mistakes Direct Marketers Make
An article posted by
BtoBonline.com, titled:
Top Mistakes Direct marketers Make; compiles a list, from marketing experts, that contains common mistakes from almost every aspect of direct marketing.
The Data Implications of Do Not Track
An article posted by
1to1media.com, titled:
The Data Implications of Do Not Track; companies must take a strategic look at online data use in this Do Not Track-sensitive environment.
How Dannon Cultured Multichannel Marketing
An article posted by
CMO.com, titled:
How Dannon Cultured Multichannel Marketing discussing Dannon's recent marketing strategies.
Do You Trust Your Customers?
Ernan’s article in
Sales and Service Excellence, titled:
Do You Trust Your Customers? The article provides 5 steps to help you re-think your marketing.
Target That Marketing
An article in Investor’s Business Daily which discusses Ernan's book "Voice of the Customer Marketing".
Obtaining consumer data to drive marketing campaigns ‘relies on trust’
An article on DataDiscoveries.com referencing Ernan on getting useful customer data by gaining their trust.
Top 10 Challenges for Corporate CEOs in 2011
An article on DailyFinance.com by Sheryl Nance-Nash, with information from Ernan on the power of the customer in today's economy.
Don’t You Want To Do Real Marketing?
Read the marketing manifesto by Ernan entitled:
Don't You Want To Do Real Marketing? Published by 800-CEO-Read.
Using the Customer’s Voice to Drive Marketing Performance: An Interview With Ernan Roman
Bob Thompson interviews direct marketing innovator Ernan Roman, author of Voice- of-the-Customer Marketing about his five-step process to increase marketing.
Voice of the Customer Marketing
The Book Trib post about our
Voice of the Customer Marketing book, with a video of Ernan at the DMA conference.
Let Customers Be Your Guide: Voice-of-the-Customer research helps HMS National lift retention and become a thought leader in its industry
A cover article from Target Marketing about HMS National and their use of Voice-Of-The-Customer to answer their questions about their customers' expectations. Written by Thorin McGee.
The Sweet Spot: Finding the ‘voice’ of the customer
A blog post discussing Ernan's view of 'the close' in marketing. ZoomInfo a news and information hub for sales and marketing executives, blog written by editor Matthew Schwartz.
NPR.org: An Excerpt from Voice-of-the-Customer Marketing
NPR.org highlights a blog post from 800ceoread.com that talks about the book
Voice-of-the-Customer Marketing.
Stop the Marketing Waste!
A blog post on 1TO1MEDIA.COM written by Ginger Conlon about marketing strategies using Voice-of-the-Customer Relationship Marketing.
Using Voice-of-the-Customer Relationship Marketing to Drive Sales
An article written by Ernan Roman for TARGETMARKETING.COM on Voice-of-the-Customer Relationship Marketing.
Listening (more closely) to voice of the customer
A post ZoomInfo’s blog, a news and information hub for sales and marketing executives, written by editor Matthew Schwartz.
Ernan Roman on Voice of Customer Marketing
An interview with Ernan Roman by Denise Lee Yoh covering topics such as - treating customers the way we want to be treated - the difference between passive permission-based marketing and active opt-in marketing. (Link available to a podcast of the interview.)
The Voice-of-the-Customer 3-Dimensional Web Experience
Consumer research has revealed that customers want a different kind of web experience than they're getting.
Fueling Multichannel Marketing Program Sales Through the Voice of Customers – The Email Institute
Marketers must engage in socially responsible marketing. One way to do that is to leverage the “voice of customers.” Companies need to understand customers’ needs, wants, their decision-making process and their expectations...
How to Increase Sales 20% by Deploying Your Multichannel Mix Per "Voice of the Customer" Media and Channel Preferences – dmPULSE
An article written by Ernan Roman discussing the critical points addressed in his seminar at the DM Days Conference.
Make voice of the customer marketing more than just a slogan – DirectConnect
DirectConnect interviews Ernan Roman, president of Ernan Roman Direct Marketing, about the power of "voice of the customer marketing."
Who is in the Center of the Universe? – Point, a DMA Publication
In today’s astonishingly connected environment, the center of our world as marketers is now, inescapably, the individual customer. And thanks to the customer’s access to cell phones, the Internet, and social media, expectations for an empowered, engaged relationship with the marketer are getting stronger by the day.
Customer Relationships are 12 Times More Powerful than Customer Satisfaction in Driving Purchases per New CRM Market Research – AMA
In this economy, Customer Satisfaction is expected. Customer Engagement and Customer Relationships (CRM), are the factors which drive purchases, per market research findings.
Microsoft Gains Insight From Small-Business Clients – Direct Magazine
Microsoft achieves click-through rates of 75% with small businesses.
Your Song, Your Price – Direct Magazine
Think downloading music is nothing more than paying for a tune? Not so fast. A social networking website developed a breakthrough customer relationship management strategy by which customers set the prices.
Avoiding Customer Relationship Manipulation – Direct Magazine
Recently I received yet another stream of e-mails and phone calls seeking to “add value” to my relationship with the seller. It quickly became apparent that these were nothing more than poorly executed sales pitches posturing as relationship marketing.
DMNews spends a few minutes with Ernan Roman, president of Ernan Roman Direct Marketing
Progressive Hydraulics is a distributor of hydraulic and pneumatic products. They recently increased response rates
10x as part of a program of innovative
customer relationship management solutions which are focused on doubling PHI's sales over the next 5 years.
Take Steps to Mend Telemarketing – DM News
As a second-generation direct marketer, sadly, I cannot say that the quality of the telephone customer experience has improved significantly over the past 30 years.
GLOVES OFF: How crucial are returns policies to CRM? – DM News
Who in the world would argue against a strong return policy?
How to Improve Your Customer Service Call Center So You Can Achieve Double-Digit Response Rates – Business Informer
Poor Customer Service is Not Company or Industry Specific
"Relationship Marketing Expert Ernan Roman Introduces 7-Point Customer Service Bill of Rights – Yahoo News
A recent national survey conducted by Ernan Roman Direct Marketing has generated important findings which quantify the significant damage resulting from poor Customer Service Call Center experiences.
"Making Companies Pay for Bad Service"
Washington Post Article
"How To Keep Them Opted In?"- Direct Newsline
Want to hold on to your opt-ins? Then respect their channel preferences and learn how to take no for an answer.
"The Role of Direct Mail Within the Integrated Media Mix"- United States Postal Service
An important white paper written for the United States Postal Service.
"Five Questions: Ernan Roman on Opt-In Marketing"- DMA Bottom Line
From the DMA Bottom Line newsletter Ernan addresses 5 key questions regarding Consensual / Opt-In Marketing:
- What is the Consensual Marketing Opt-In Process?
- How is this different than Permission Marketing?
- How is this different than Customer Relationship Management?
- What are the advantages to marketers?
- What are the results?
