News & Articles


Hall of Famer Ernan Roman on Why You Should be at DMA2012

Video of Ernan Roman for the DMA2012
July, 2012

Click below to hear Ernan

Direct Marketing legend, Ernan Roman, who was inducted into the DMA Hall of Fame last year, and will be back this year to bring his expertise to DMA2012. Ernan talks here about the benefits of customer experience and what it can do for your business. You can see him at our Thought Leadership Series, and also his in-depth guide to customer experience on Saturday and Sunday. How often do you get a chance to take part in a two-day workshop with a genuine Hall of Famer?

And for the next week, you can get Ernan’s expertise – and many others too – at even greater value! Due to popular demand, I’ve just been told that our Early Bird offer has been extended for an extra week! You can get up to $300 off the registration fee if you register before Friday, July 6. I know there’s a holiday stuck right in the middle of the week, but you still have four working days to take advantage of this great deal – and if you still need convincing watch Ernan’s video again to see what’s at the show and why Ernan keeps coming back!

New Book Release: Voice Of The Customer Marketing
"This is the definitive playbook for this new customer-driven era."
—Frank Eliason
Senior Director, National Customer Operations, Comcast
"Thank you, Ernan, for tuning us in to the inner voice of our customers! A deep understanding of our customers' needs and preferences is essential for our future growth."
—Karen Galley
President, Patient News Publishing