Ernan Roman Direct Marketing: 7 Mistakes Marketers Make

These 7 Marketing Mistakes are based on the 7 most frequent mistakes we see in the course of helping Fortune 500 and Growth companies significantly improve response and revenue.

These are killer mistakes which compromise the success of well-intentioned marketing and sales initiatives.

Please avoid these mistakes!

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"If you want to learn how to make real connections with customers, read this book. Business is no longer about blasting messages to passive consumers; it's about creating engaging relationships with the fans and evangelists that already love you and finding ways for them to connect with others. Listen to Ernan Roman."

—Blake Mycoskie

Founder & Chief Shoe Giver, TOMS Shoes

"Having worked with Ernan over the past 12 years, I've seen firsthand the effectiveness of his VoC-driven multichannel marketing process. His strategies have enabled us to engage our customers and deliver exactly what they want. This has driven double-digit growth for our company."

—Guy Berger

President, Palms Trading Company