Events

 

Upcoming & Recent Speaking Engagements for Ernan Roman:

To contact Ernan Roman regarding an in-house Marketing Best Practices Executive Workshop or an Industry Keynote or speech, click here.

October 27, 2014 San Diego
DMA Annual Conference
Thought Leadership Session: CX Innovation: How FedEx Uses "Human Data" to Drive Engagement
For information; click

October 25 & 26, 2014 San Diego
DMA Annual Conference
Pre-Conference Workshop: CX Breakthroughs: 4-Step CX Process and 50 Action Items
For information, click

June 24th, 2014 at 1 PM ET Webinar
Empower The Voice Of Your Customers With Referral Marketing
This webinar will show you how creating a strategic, on-brand referral program can help you generate, track, measure and optimize a new customer acquisition source.
For information, click

June 3-4 New York City
Integrated Marketing Week (IMW)
Thrillist and Songza: Rethinking How to Personalize Content and Experience Across Channels
For information, click

May 21 - June 25, 2014
Customer Experience Marketing: 4 Steps to Ensure Succes
DMA Online Webinar
For information, click

November 13-15, 2013 Miami, FL
Digital Marketing Mix & Metrics Summit
For more information click here.

October 21-23, 2013 Dallas, TX
Customer Experience Retail Summit
For more information click here.

October 15, 2013 Chicago, IL
DMA Annual Conference
Thought Leadership Session: "Transforming Your Customer Experience: MassMutual's 12 Insights for Success."
To learn more, click here.

October 12 & 13, 2013 Chicago, IL
DMA Annual Conference
Pre-Conference Workshop: "Transforming Your Customer Experience: 4 Steps and 49 Action Items"
To learn more, click here.

September 26-27, 2013 Atlanta, GA
Customer Engagement Marketing Summit
For more information click here.

September 12-13, 2013 New York, NY
Customer Experience Marketing:
4 Steps for Transforming Your Customer Experience
For more information click here.

August 8, 2013 2:00pm
Webinar: Transforming Your Customer Experiences Now! 4 High Impact Actions
For more information click here.

May 2-3, 2013 Chicago, IL
Customer Experience Marketing:
4 Steps for Transforming Your Customer Experience
For more information click here.

October 25,2012, 11:30 am.
Induction of Ernan Roman into the Marketing Hall of Fame of the Direct Marketing Association of Long Island.
For more information click here.

October 16, 2012, 8:45 am.
DMA Annual Conference
Thought Leadership Session: "Transforming Your Company to Deliver a Powerful Customer Experience"
To learn more, click here.

October 13 & 14, 2012
DMA Annual Conference
Pre-Conference Workshop: "Transforming Your Customer Experience: Learn the 4 Essential Requirements"
To learn more, click here.

September 19-20, 2012
Customer Experience Marketing Summit : Preferences, Personalization and Privacy.
Featuring industry thought leaders from companies including as Coca-Cola, Intuit and Symantec and other renowned marketing experts (including Ernan Roman)
Best Practices Keynote: Ernan Roman
JW Marriott Buckhead - Atlanta, GA
More details and registration information available, click here.

June 14-15, 2012  
From the DMA and Ernan Roman
Workshop: Customer Experience Marketing: 5 Steps to Ensure Success
To register, click here.

March 26-27, 2012  
From the DMA and Ernan Roman
Workshop: Customer Experience Marketing: 5 Steps to Ensure Success
To register, click here.

March 8, 2012
DM Club of New York
Keynote: Transforming Your Customer Experience: Learn 4 Essential Requirements
For additional information, click here.

March 2, 2012
Cape Town, South Africa
Workshop: Preference-based Social and Multichannel Marketing: Strategies to Help You Achieve Double-digit Increases in Response and Revenue
For additional information, click here.

February 29, 2012
Johannesburg, South Africa
Keynote: 4 Strategies To Drive Your Social and Multichannel Success
To Learn more click here.

February 28, 2012
Johannesburg, South Africa
Workshop: The 3-Step Relationship Marketing Process: Increase sales 10–35% by generating customers who care, spend and stay
To Learn more click here.

December 6, 2011, 2pm ET
Target Marketing Webinar:
Personalization 2.0: Delivering the multichannel experience that Nurtures Engagement and Leads

October 4, 2011, 12:30-1:45
DMA Annual Conference
Induction of Ernan Roman into the Marketing Hall of Fame

October 3, 2011, 1:45-2:45pm
DMA Annual Conference
Gilt Groupe: "Achieving Unprecedented Customer Engagement Through Personalization and Real-Time Service"
To learn more, click here.

October 1 & 2, 2011
DMA Annual Conference
Pre-Conference Workshop on “Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10-35%”
To learn more, click here.

June 20, 2011
All for One Marketing Summit
Ernan Roman and Leslie Reiser, from IBM will speak on “What Customers Expect from Social Media Engagement…and How to Monetize It!”
To learn more, click here.

May 18, 2011
Direct Marketing Idea Exchange
"How to Use Voice-of-Customer Insights to Create Customers who Care, Spend and Stay."
To learn more, click here.

May 12, 2011
CustomerThink Social CRM Summit
Webinar: “How To Capture the 'Social' Buyer”
To learn more, click here.

December 5, 2010
Radio Interview: “Common Sense”

November 10, 2010
Radio Interview: “Business Talk Radio”

November 6, 2010
Radio Interview: “Open For Business”

November 5, 2010
Radio Interview: “Smart Behaviors”

November 4, 2010
ExecSense Webinar:
The Best Tips & Techniques for Voice of the Customer Marketing for 2011:
Guaranteed Ways to Increase Sales 20% to 30% Using Relationship Marketing Best Practices


October 21, 2010
Radio Interview: “Stu Taylor on Business”

October 12, 2010
Direct Marketing Association Annual Conference
Thought Leadership Session
“Leveraging the ‘Voice of Your Customer’ to Achieve Significantly Greater Engagement and Sales…Across Social and Traditional Media”

October 9th and 10, 2010
Direct Marketing Association Annual Conference
2 Day Workshop, (Back by Popular Demand)
“Increase Sales 20% to 30% Using 5 Relationship Marketing Best Practices…Guaranteed”

September 27 to October 1, 2010
Advertising Week
"Ensuring Customer Engagement with Voice of Customer Driven Marketing Best Practices”

June 15, 2010
Digital Marketing Days
“How to Increase Sales 20% by Deploying Your Multichannel Mix Per ‘Voice of the Customer’ Media and Channel Preferences’

April 20, 2010
Target Magazine Webinar
“Best Practices for Lead Nurturing Programs”

June 18th, 2009
DM Days
“Increase Sales 35% to 75% Using the Proven 3-Step Relationship Marketing Process”

June 17th, 2009
DM Days
“The New Marketing: Proven Guidelines for Using Opt-In Techniques to Deepen Customer Engagement and Increase Sales 35%”


May 4th, 2009
ACCM: Annual Conference for Catalog & Multichannel Merchants
“Achieve Guaranteed Double-Digit Response Rates with Multichannel Opt-In Driven Marketing: Learn the 3 Critical Steps”

April 21st, 2009
Arab Direct Mail & Marketing Forum, Saudi Arabia
“Direct Mail as a Strategic High Value Communication”

February 19th, 2009
DMA LI
“Consistent Double-Digit Results: Proven Breakthrough Marketing for Scary Times Increase Sales 35% to 75%...Guaranteed!”

February 17th, 2009
DMA Webinar
“Increase Sales 35% to 75% Using the Proven 3 Step Relationship Marketing Process. Guaranteed!”

December 9th, 2008
NCDM: National Center for Database Marketing
“Learn How to Achieve Double Digit Response with Socially Responsible Multichannel Opt-In Marketing”

November 17th, 2008
New York Times Small Business Summit
“Empower Your Team for the Future”

October 11th and 12th, 2008
DMA Annual Conference
Workshop: “Improving the Power and Yield of Your Multichannel Programs”

June 12th, 2008
DM Days, NY
“Intensive Workshop: Learn the 4 Critical Steps for Achieving Double-Digit Multichannel and Opt-In Marketing Results”

June 10th, 2008
DM Days, NY
“Learn the 3-Step Multichannel and Opt-In Marketing Process that's Helping BtoB and BtoC Marketers Like Microsoft Achieve Response Rates of 40% Plus

April 29th, 2008
Fluid Power Distributors Association
Keynote; “Marketing ? A Line Card”

October 15, 2007
DMA Annual Conference;
“Learn the 3-Step Opt-In Marketing Process that’s Helping Microsoft Achieve Opt-In Rates of 40% Plus and CA Increase Sales 130%”

October 17 and 18, 2007
DMA Annual Conference;
Workshop; “5 Critical Steps for Achieving Breakthrough Opt-In-Driven Multichannel Marketing Results. Learn How Microsoft and IBM increased Response by 300% and Sales by 88%”

June 20, 2007
DM Day NY;
Breakthroughs in Opt-In Marketing: Learn the Strategies That Helped Microsoft Achieve Opt-In Rates of 40% Plus and are Helping CA in Their Journey to Opt-In Excellence”.

June 28, 2007
The Direct Marketing Association of Long Island;
Learn the 3-Step Process Which Will Guarantee You Consistent Double-Digit Response Rates.

March 19, 2007
Baruch College, Zickland School of Business "Best Practices in Opt-In and Multichannel Marketing."

November 21, 2006
International Marketing Forum, Athens; Keynote speech;
The Power of Direct Mail Within the Integrated Media Mix”.

October 18, 2006
DMA Annual Conference Workshop;
"7 Step Process for Achieving Double-Digit Response with Best-In-Class Consensual Opt-In and Integrated Marketing; Learn How IBM and Microsoft Increased Response by 300% and Sales by 88%!i With Yvonne Brandon"

October 16, 2006
DMA Annual Conference;
"Breakthroughs In Opt-In Marketing: Learn the Strategies that are Helping Microsoft Achieve Opt-In Rates of 40% Plus, Worldwide!i

July 10, 2006
Microsoft Worldwide Partner Conference - Keynote;
"Best-in-Class Strategies and Techniques for Selling and Keeping Small Businesses Customers"

June 21, 2006
DM Days New York;
"3 Strategies for Integrating Your Media Mix Per Opt-In Self-Profiled Preferences - and Increasing Sales 35% - 88%!"

June 8, 2006
Radio DM Days Interview;
"Maximizing Multichannel Marketing in a Digital Age"

April 25, 2006
DMA Webcast;
"Best Practices in Consensual Opt-In and Integrated Marketing; Learn How IBM Increased Response by 300% and Sales by 88%"

April 20, 2006
Direct Marketing to Business Conference;
"Leverage Customers’ Opt-In Preferences to Achieve up to 1000% Increase in Response"

March 23, 2006
IBM Americas Marketing Managers Webcast;
"How are Hewlett-Packard and Microsoft are Leveraging Consensual Marketing Opt - In Preferences to Achieve 300% - 1,000% Increases in Response?"

February 8, 2006
DMA Webcast;
"Achieve Double-Digit Response by Integrating Multiple Channels Per Opt-In Requirements of Customers"

New Book Release: Voice Of The Customer Marketing
"Ernan Roman is the clearest thinker and practitioner of Voice of Customer-driven multichannel marketing. I use Ernan's experiences and writings as required course material in all my marketing and sales classes."
—Harvey Markovitz
Clinical Assistant Professor Marketing, and Director, Interactive & Direct Marketing (IDM) Lab, Lubin School of Business, Pace University
"Ernan has been a fellow traveler and guru in my own journey to build customer-centered successful businesses. I am looking forward to his new ideas more eagerly than ever!"
—Dr. R. A. Lakshmi-Ratan
President, Pitney Bowes DM