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 Helping You Achieve Double-Digit Results with Direct Marketing
and Opt-In Marketing
Industry awards for Ernan Roman Direct Marketing:
- DMA Echo Leader Award for AT&T Aftermarket Campaign
- DMA Echo Award for Christie's Art Auctioneers Membership Campaign
- First DMA Telemarketing Marketing Leader Award
What others are saying about ERDM:
"HP has seen marketing waste cut by 50% or more. Moreover, program results have improved by three fold or more. In very controlled programs, response rates have been 30%!."
Garry Dawson, Manager, Marketing Communications and Strategy, Hewlett-Packard, Americas Enterprise Systems Group
"Ernan Roman pioneered the linking and sequencing of different communication tools to achieve high purchase impact. He demonstrates the impressive results of integrated direct marketing and points to where today's marketing thinking and practice are heading."
Philip Kotler, J.L. Kellog Graduate School of Management, Northwestern University
"Currently, most companies do not have a measurable, repeatable process for building solid relationships. However, if we demonstrate to the customer we care, they will trust us. Consensual Marketing is the break-through process for establishing a powerful consensual relationship built on delivering value per customer's individual requirements."
Horst H. Schulze, President and Chief Executive Officer, The West Paces Hotel Group, LLC Former CEO, Ritz Carlton Hotels
"The enactment of the CAN-SPAM and Do Not Call legislation has changed the customer engagement landscape. Customers now have the legal right to opt in or opt out of your marketing communications. Consensual Marketing provides marketers with a proven strategy for approaching customers with true value. Equally important, [it] makes the case for enacting significant change within corporate marketing organizations."
Bruce Thompson, Marketing Manager, Worldwide Small and Medium Business Group, Microsoft Corporation
"There is no more urgent priority than for marketers to wake up to the skyrocketing consumer resistance to marketing. And then to do something about it. The principles behind Consensual Marketing are all about putting the customer in complete control, which is the only basis on which profitable marketing will succeed in the future."
J. Walker Smith, President Yankelovich Partners, Inc. Bestselling author of Rocking the Ages: The Yankelovich Report on Generational Marketing
"Consensual Marketing is an insightful path to marketing nirvana, where sellers and buyers voluntarily enter into relationships of trust built upon ongoing exchanges of timely, relevant information. Marketing clutter is replaced by the right messages to the right decision makers at the right moments via the media they prefer. It's a solidly documented relationship-building strategy that deserves wide exposure."
Mitchell Orfuss, VP-corporate marketing at Harte-Hanks, New York,
"The Consensual Marketing Opt-In Process is an important concept for corporate leaders who formulate marketing strategies. Consensual Marketing strengthens customer relationships by engaging with customers per their content, timing, and media preferences. The reader also learns the latest techniques for deploying an integrated media mix, databases, and other tools of contemporary management."
Barrett Hazeltine, Professor of Engineering Emeritus, Brown University & Dennis W. Michaud, Director, Program in Global Commerce, Brown University
"This seminal vision of media integration offers a clear path to new heights of marketing effectiveness."
Stan Rapp, Chairman and CEO, McCann Relationship Marketing, Author of Maximarketing and Beyond Maximarketing
"Consensual Marketing defined the way we do our marketing. It is an extremely effective marketing process and proves that our customers want to create a dialogue with us and choose how we communicate with them. It also taught us that providing high value and one-to-one communications is the most effective way for us to differentiate ourselves from our competition."
Marianne W. Gaige, President and COO, Cathedral Corporation
Our Clients | Our People
Contact Us for a complimentary consultation to discuss your needs and how the 3-Step Marketing Process®can solve them.
Customer Relationship Marketing | Creating Integrated Marketing Solutions | Business Market Research & Consumer Market Research | Customer Relationship Management Solutions |
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