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Helping You Achieve Double-Digit Results with Direct Marketing
and Opt-In Marketing
Ernan Roman Direct Marketing (ERDM) was founded in 1983. We have earned the position of industry leader and innovator due to our pioneering work in developing the methodology of Integrated Direct Marketing (IDMŪ) and the Consensual Marketing Opt-In Process™.
We provide clients with a unique blend of high level marketing strategy development and hands on implementation support.
We also conduct in-house marketing workshops on Integrated Direct Marketing, Consensual Marketing and Integrated Telemarketing. We have spoken at major marketing conferences in North America, Europe and Asia.
Meet the ERDM team.
 Ernan Roman, Founder and Principal
Ernan Roman is the pioneer who created the Consensual Marketing Opt-In Process and the Integrated Direct Marketing methodology. He is the co-author of the first book on opt-in marketing: "Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing," published in June, 2004. The first printing sold out in six weeks.
Ernan personally works with every client on all phases of ERDM's activities, from initial strategy to conducting Voice of Customer Relationship Research interviews to helping clients implement all aspects of ERDM's programs.
Ernan has provided marketing guidance and hands-on implementation work for companies such as Microsoft, Hewlett-Packard, Reliant Energy, IBM, United States Postal Service, Computer Associates, Sales Building Systems, Golden Rule Insurance, Starwood Hotels and Applied Biosystems.
He appears regularly on ABC TV to discuss issues facing marketers. In 2004, he was named to "B to B's Who's Who" as one of the 100 most influential people in Business Marketing by Crain's B to B Magazine.
His previous book was "Integrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales." His first book, "Integrated Direct Marketing: Techniques and Strategies for Success" has become an industry text book.
 Hoyt Walbridge, PhD, Senior Researcher
Hoyt has 25 years of research experience and a PhD in Social Psychology.
This depth of experience provides ERDM clients with important insights during the design, interview and analysis phases of our Voice of Customer Relationship Research studies.
Hoyt was honored by the US Surgeon General, C. Everett Koop, for the quality of his research expertise.
 Marnie Kittelson, Senior Researcher
Marnie has over 20 years of research, marketing and business development experience.
This multi-faceted background allows great understanding and application of the nuances found in research. She has worked in a variety of industries including retail, financial services, media, manufacturing, consulting, grocery, packaged goods, gaming and technology.
When not conducting Voice of Customer Relationship Research interviews for ERDM, she consults for other select clients in business strategy, planning and research.
 Harvey Markovitz, Senior Strategist
Harvey has over 30 years of marketing experience with JC Penney and CBS.
His marketing, sales and organizational development skills are an important asset when creating Integrated Direct Marketing and Consensual / Opt-In Marketing programs for our clients.
Harvey divides his time between consulting with ERDM, serving as President of HBM Associates and teaching as Clinical Assistant Professor of Marketing at Pace University.
 Adrian Miller, Senior Teleskills Trainer
Adrian has specialized in teleskills training for the past 26 years.
Her experience helps ERDM provide clients with powerful training programs which combine the optimal blend of customized content for each client's needs along with proven teleskills training components which have been successful for many Fortune and Growth companies.
Adrian divides her time between consulting for our clients and serving as President of Adrian Miller Sales Training.
 Tricia M. McCloskey, Research Coordinator
Trish brings a decade of experience with Philip Morris USA.
Her corporate experience helps ensure maximum efficiency and timeliness during the recruitment and data tabulation phases of our Voice of Customer Relationship Research studies.
 Pari M. Rodriguez, Research Coordinator
Pari brings 10 years of experience in database management and operations with companies such as Mercer Delta Consulting and WebMD Health.
This experience helps ensure maximum efficiency and prompt timelines during all phases of our Voice of Customer Relationship Research projects.
Our Clients | News & Articles
Contact Us for a complimentary consultation to discuss your needs and how the 3-Step Marketing Process®can solve them.
Customer Relationship Marketing | Creating Integrated Marketing Solutions | Business Market Research & Consumer Market Research | Customer Relationship Management Solutions |
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