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Upcoming & Recent Speaking Engagements for Ernan Roman:
To contact Ernan Roman regarding an in-house Marketing Best Practices Executive Workshop or an Industry Keynote or speech, click here.
June 12th, 2008
DM Days, NY
“Intensive Workshop: Learn the 4 Critical Steps for Achieving Double-Digit Multichannel and Opt-In Marketing Results”
June 10th, 2008
DM Days, NY
“Learn the 3-Step Multichannel and Opt-In Marketing Process that's Helping BtoB and BtoC Marketers Like Microsoft Achieve Response Rates of 40% Plus”
April 29th, 2008
Fluid Power Distributors Association
Keynote; “Marketing ≠ A Line Card”
October 15, 2007
DMA Annual Conference;
“Learn the 3-Step Opt-In Marketing Process that’s Helping Microsoft Achieve Opt-In Rates of 40% Plus and CA Increase Sales 130%”
October 17 and 18, 2007
DMA Annual Conference;
Workshop; “5 Critical Steps for Achieving Breakthrough Opt-In-Driven Multichannel Marketing Results. Learn How Microsoft, Golden Rule Insurance and IBM increased Response by 300% and Sales by 88%”
June 20, 2007
DM Day NY;
“Breakthroughs in Opt-In Marketing: Learn the Strategies That Helped Microsoft Achieve Opt-In Rates of 40% Plus and are Helping CA in Their Journey to Opt-In Excellence”.
June 28, 2007
The Direct Marketing Association of Long Island;
“Learn the 3-Step Process Which Will Guarantee You Consistent Double-Digit Response Rates.”
March 19, 2007
Baruch College, Zickland School of Business "Best Practices in Opt-In and Multichannel Marketing."
November 21, 2006
International Marketing Forum, Athens; Keynote speech;
“The Power of Direct Mail Within the Integrated Media Mix”.
October 18, 2006
DMA Annual Conference Workshop;
"7 Step Process for Achieving Double-Digit Response with Best-In-Class Consensual Opt-In and Integrated Marketing; Learn How IBM, Golden Rule Insurance and Microsoft Increased Response by 300% and Sales by 88%!i With Yvonne Brandon"
October 16, 2006
DMA Annual Conference;
"Breakthroughs In Opt-In Marketing: Learn the Strategies that are Helping Microsoft Achieve Opt-In Rates of 40% Plus, Worldwide!i
July 10, 2006
Microsoft Worldwide Partner Conference - Keynote;
"Best-in-Class Strategies and Techniques for Selling and Keeping Small Businesses Customers"
June 21, 2006
DM Days New York;
"3 Strategies for Integrating Your Media Mix Per Opt-In Self-Profiled Preferences - and Increasing Sales 35% - 88%!"
June 8, 2006
Radio DM Days Interview;
"Maximizing Multichannel Marketing in a Digital Age"
April 25, 2006
DMA Webcast;
"Best Practices in Consensual Opt-In and Integrated Marketing; Learn How IBM and Golden Rule Insurance Increased Response by 300% and Sales by 88%"
April 20, 2006
Direct Marketing to Business Conference;
"Leverage Customersi Opt-In Preferences to Achieve up to 1000% Increase in Response"
March 23, 2006
IBM Americas Marketing Managers Webcast;
"How are Hewlett-Packard and Microsoft are Leveraging Consensual Marketing Opt - In Preferences to Achieve 300% - 1,000% Increases in Response?"
February 8, 2006
DMA Webcast;
"Achieve Double-Digit Response by Integrating Multiple Channels Per Opt-In Requirements of Customers"
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