ERNAN ROMAN DIRECT MARKETING
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Ernan Roman Direct Marketing guarantees double-digit response rates using consensual opt-in customer relationship marketing solutions, customer relationship management and creating integrated marketing solutions
CRM, Relationship Marketing, Integrated Marketing Communications n Ernan Roman Direct Marketing 14 Executive Tips Download Book Excerpt ERDM Free Newsletter Complimentary Consultation
ERNAN ROMAN DIRECT MARKETING
ERNAN ROMAN DIRECT MARKETING
November 22, 2017
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CRM CASE STUDIES

Helping You Achieve Double-Digit Results with Direct Marketing and Opt-In Marketing

CRM Case Studies Are Ernan Roman’s Proven Results

ERNAN ROMAN DIRECT MARKETING
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NEWS AND ARTICLESPHI: Using Integrated Multichannel Marketing
    To Increase Response 10X

NEWS AND ARTICLESPalms: Increasing Sales 10% Through Proactive
    Customer Service

NEWS AND ARTICLESAmieStreet.com: Converting Social Networking
    Into Revenue: 10 Must Have Tips

NEWS AND ARTICLESNBC Releases 6 Web Customer Experience Best Practices

NEWS AND ARTICLESMicrosoft's First Opt-In Marketing Program
    Generates 40%+ Response – Worldwide!

NEWS AND ARTICLESIBM Software Premier Club – $310 million in incremental
    revenue and 90% member satisfaction

NEWS AND ARTICLESHP Opt-In Marketing increases response rates
    by 300-1000%
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ERNAN ROMAN DIRECT MARKETINGPHI: Using Integrated Multichannel Marketing To Increase Response 10X

Achieving truly effective multichannel marketing continues to bedevil most companies.

Progressive Hydraulics, Inc. is a 22 year old family owned business which has been wrestling with the challenges of increasing sales from its Field Sales, Inside Sales and Stores.

Recently they conducted Voice of Customer research to understand how customers wanted these channels deployed to best serve them.

The learnings were eye opening. Initial results after implementing the VOC-driven strategies show a 10X increase in response!

PHI Case Study Continued… ERNAN ROMAN DIRECT MARKETING ERNAN ROMAN DIRECT MARKETING ERNAN ROMAN DIRECT MARKETING Palms: Increasing Sales 10% Through Proactive Customer Service

Palms Trading Company, a 75 year old American Indian Trading Post, has leveraged proactive customer service and opt-in driven marketing to grow bottom line sales 10% every year over the past 3 years in a very competitive industry.

Palms Case Study Continued… ERNAN ROMAN DIRECT MARKETING ERNAN ROMAN DIRECT MARKETING ERNAN ROMAN DIRECT MARKETINGAmieStreet.com: Converting Social Networking
Into Revenue: 10 Must Have Tips


As a start-up, everything from brand image to the web site itself was in flux and being forged in real time. Due to AmieStreet.com's rapid projected growth rate, they used VOC Research to answer some critical questions early in their lifecycle as a company.

AmieStreet.com Case Study Continued… ERNAN ROMAN DIRECT MARKETING ERNAN ROMAN DIRECT MARKETING ERNAN ROMAN DIRECT MARKETING ERNAN ROMAN DIRECT MARKETINGNBC Releases 6 Web Customer Experience Best Practices

NBC conducted Voice of Customer Research to identify strategies for significantly improving the customer experience at their
e-commerce store. Research results identified 6 important finds.

NBC Case Study Continued… ERNAN ROMAN DIRECT MARKETING ERNAN ROMAN DIRECT MARKETING ERNAN ROMAN DIRECT MARKETINGCRM Case Study: Microsoft’s First Opt-In Marketing Program Generates 40%+ Response – Worldwide!

This important new case study will show you the strategies and action steps Microsoft took to achieve double-digit opt-in rates.

Microsoft Case Study Continued… ERNAN ROMAN DIRECT MARKETING ERNAN ROMAN DIRECT MARKETING ERNAN ROMAN DIRECT MARKETING CRM Case Study: IBM Software Premier Club

Challenge
Loss of market share. Irritation caused by the volume of untargeted, irrelevant communications. Lack of loyalty to the IBM Software Brand.
Outcome
By creating an Opt-In, Voice of Customer driven relationship program called the IBM Software Premier Club, IBM achieved:
  • $310,000,000 in incremental revenue
    • 90% member satisfaction
  • Double-digit annual click through rates
Lessons Learned
Voice of Customer Relationship Research enabled IBM to learn exactly what customers expected from IBM in a true relationship program.

The precision targeting of messages and offers per the self-profiled requirements of customers, drove double-digit response rates.

IBM Case Study Continued… ERNAN ROMAN DIRECT MARKETING ERNAN ROMAN DIRECT MARKETING ERNAN ROMAN DIRECT MARKETINGERNAN ROMAN DIRECT MARKETING"HP's Opt-In Marketing increases response rates
by 300-1000%"


Alisa Marienthal, Marketing Manager, HP Americas IMS Enterprise used the Consensual Marketing Process to achieve phenomenal response rates! This Marketing Sherpa article discusses the behind-the-scenes discoveries from HP’s Email Segmentation tests.

HP Case Study Continued… ERNAN ROMAN DIRECT MARKETING ERNAN ROMAN DIRECT MARKETING ERNAN ROMAN DIRECT MARKETING "Achieving Consensual / Opt-In Relationships is Essential"
is a feature article in the prestigious Association of National Advertisers The Advertiser.

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The article details the dramatic results achieved by Hewlett Packard as a result of their Consensual / Opt-In programs:

  • 300% increase in response and leads
  • 200% increase in revenue
  • Increased the reach of qualified decision makers by 200%
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HP Case Study Continued… ERNAN ROMAN DIRECT MARKETING ERNAN ROMAN DIRECT MARKETING ERNAN ROMAN DIRECT MARKETING "Using Options Wisely: How IBM Generated Almost $600 Million through Opt-In Marketing"
is a feature article from the Direct Marketing Association’s Insider magazine.

This breakthrough case study details how to increase response significantly by encouraging customers to opt-in by providing in-depth information regarding their individual relationship messaging and media preferences. Using ERDM's Consensual Marketing Opt-In ProcessSM, IBM generated an incremental $594 million in sales.

IBM Case Study Continued… ERNAN ROMAN DIRECT MARKETING ERNAN ROMAN DIRECT MARKETING ERNAN ROMAN DIRECT MARKETING "Opting In: How IBM Increased Sales 80% By Asking Busy Execs How They Want To Be Contacted."
Is a feature article from the Direct Marketing Association’s Insider magazine

This is the story of how IBM has piloted ERDM's Consensual Marketing Opt-In Process for involving customers in self-profiling to define their relationships, message, channel and media requirements.

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The CRM case study results are powerful:

  • 80 percent increase in sales versus the control group
  • 841 percent improvement in qualified response
  • 82 percent conversion from responses to qualified leads
  • 75 percent reduction in marketing waste
  • 6 point increase in customer satisfaction
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IBM Case Study Continued… ERNAN ROMAN DIRECT MARKETING

Contact Us for a complimentary consultation to discuss your needs and how the 3-Step Marketing Process®can solve  them.

 

Customer Relationship Marketing | Creating Integrated Marketing Solutions | Business Market Research & Consumer Market Research | Customer Relationship Management Solutions

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14 Tips for Success
Voice Of The Customer Marketing Published by McGraw-Hill AUthor Ernan Roman
"If you want to move from just talking about Voice of Customer marketing to being a leader in implementing it, you must read this book."
- Fred Neil, Global Head
of CRM, Dell
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14 Tips for Success
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14 Tips for Success
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7 Marketing Mistakes
You Need to Avoid

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14 Tips for Success
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