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Helping You Achieve Double-Digit Results with Direct Marketing
and Opt-In Marketing
CRM Case Studies Are Ernan Roman’s Proven Results
NBC Releases 6 Web Customer Experience Best Practices
NBC conducted Voice of Customer Research to identify strategies for significantly improving the customer experience at their
e-commerce store. Research results identified 6 important finds.
NBC Case Study Continued… 
CRM Case Study: Microsoft’s First Opt-In Marketing Program Generates 40%+ Response – Worldwide!
This important new case study will show you the strategies and action steps Microsoft took to achieve double-digit opt-in rates.
Microsoft Case Study Continued… CRM Case Study: IBM Software Premier Club
| Challenge |
| Loss of market share. Irritation caused by the volume of untargeted, irrelevant communications. Lack of loyalty to the IBM Software Brand. |
| Outcome |
By creating an Opt-In, Voice of Customer driven relationship program called the IBM Software Premier Club, IBM achieved:
- $310,000,000 in incremental revenue
- Double-digit annual click through rates
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| Lessons Learned |
Voice of Customer Relationship Research enabled IBM to learn exactly what customers expected from IBM in a true relationship program.
The precision targeting of messages and offers per the self-profiled requirements of customers, drove double-digit response rates. |
IBM Case Study Continued… "HP's
Opt-In Marketing increases response rates
by 300-1000%"
Alisa Marienthal, Marketing Manager, HP Americas IMS Enterprise used the Consensual Marketing Process to achieve phenomenal response rates! This Marketing Sherpa article discusses the behind-the-scenes discoveries from HP’s Email Segmentation tests.
HP Case Study Continued… "Achieving Consensual / Opt-In Relationships is Essential"
is a feature article in the prestigious Association of National Advertisers The Advertiser.
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The article details the dramatic results achieved by Hewlett Packard as a result of their Consensual / Opt-In programs:
- 300% increase in response and leads
- 200% increase in revenue
- Increased the reach of qualified decision makers by 200%
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HP Case Study Continued… "Using Options Wisely: How IBM Generated Almost $600 Million through Opt-In Marketing"
is a feature article from the Direct Marketing Association’s Insider magazine.
This breakthrough case study details how to increase response significantly by encouraging customers to opt-in by providing in-depth information regarding their individual relationship messaging and media preferences. Using ERDM's Consensual Marketing Opt-In ProcessSM, IBM generated an incremental $594 million in sales.
IBM Case Study Continued… "Opting In: How IBM Increased Sales 80% By Asking Busy Execs How They Want To Be Contacted."
Is a feature article from the Direct Marketing Association’s Insider magazine
This is the story of how IBM has piloted ERDM's Consensual Marketing Opt-In Process for involving customers in self-profiling to define their relationships, message, channel and media requirements.
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The CRM case study results are powerful:
- 80 percent increase in sales versus the control group
- 841 percent improvement in qualified response
- 82 percent conversion from responses to qualified leads
- 75 percent reduction in marketing waste
- 6 point increase in customer satisfaction
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IBM Case Study Continued…
Contact Us for a complimentary consultation to discuss your needs and how the 3-Step Marketing Process®can solve them.
Customer Relationship Marketing | Creating Integrated Marketing Solutions | Business Market Research & Consumer Market Research | Customer Relationship Management Solutions |
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7 Marketing Mistakes
You Need to Avoid
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14 Tips for
Breakthrough
Double Digit
Results
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New Case Studies  AmieStreet.com
Converting Social Networking
Into Revenue:
10 Must
Have Tips
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NBC Releases 6
Web Customer Experience Best Practices
