ERNAN ROMAN DIRECT MARKETING
Customer Relationship Marketing Customer Relationship Management Solutions
Ernan Roman Direct Marketing guarantees double-digit response rates using consensual opt-in customer relationship marketing solutions, customer relationship management and creating integrated marketing solutions
CRM, Relationship Marketing, Integrated Marketing Communications n Ernan Roman Direct Marketing 14 Executive Tips Download Book Excerpt ERDM Free Newsletter Complimentary Consultation
ERNAN ROMAN DIRECT MARKETING
ERNAN ROMAN DIRECT MARKETING
November 22, 2017
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Spacer ERNAN ROMAN DIRECT MARKETINGOUR BOOKS ERNAN ROMAN DIRECT MARKETINGOPT-IN MARKETINGOpt-In Marketing: Increase Sales Exponentially with Consensual Marketing

This is the first book about the Consensual Marketing Opt-In Process® (CMO). The book provides “how to” guidelines and checklist for implementing the breakthrough 7-Step Consensual Marketing Opt-In Process.

From junk mail blockers to do-not-call lists, potential buyers today are more interested in "opting out" than listening to marketers' messages. Opt-In Marketing offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a program that increased sales at IBM by 80 percent in one year and features sidebars from industry luminaries and examples from Fortune 500 firms. It outlines a 10-point blueprint for rethinking customer care and is the perfect guide for marketers looking to once again be seen as partners instead of predators.
Read the review and the first chapter here. ERNAN ROMAN DIRECT MARKETING ERNAN ROMAN DIRECT MARKETING ERNAN ROMAN DIRECT MARKETING INTEGRATED DIRECT MARKETINGIntegrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales

This book explains critical aspects of the battle-tested IDM process, including detailed results, financial analyses, and guidelines for how to implement IDM. The book is widely read in Fortune companies and is used as a textbook in MBA graduate courses.

"The days of dominance by a single advertising medium—TV for the image-building and direct mail for the direct marketer—are over. Ernan Roman's seminal vision of media integration offers a clear path to new heights of marketing effectiveness." — Stan Rapp Chairman and CEO, McCann Relationship Marketing, Author of Maximarketing and Beyond Maximarketing.

"The integrated direct marketing process reminds us to contact customers and prospects on their terms, not ours. Customers want to be treated like individuals, not averages. Ernan Roman helps us realize that, with the right data, customer relationships can still be one-to-one without being face-to-face." — J. Michael Lawrie, U.S. Vice President and Area General Manager, IBM Corporation

"Ernan Roman, in this new volume, confronts the extraordinary changes in database technologies that are shaping the communications of tomorrow. A valuable resource for all marketers aiming for the highest return on their marketing investment." — Jonah Gitlitz, Former President, Direct Marketing Association

"An important how-to book for any marketer serious about rationalizing the marketing communications budget and improving ROI." — Don Pepper, Co-author of The One to One Future: Building Relationships One Customer at a Time

"The essential bootstrapper's guide to high-impact marketing. . . . If you're running an entrepreneurial company, buy this book, read it, make your management team read it, and begin implementing the ideas today." — George Gendron, Editor-in-Chief, Inc. magazine
Read the review and the first chapter here.

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