3-STEP VOICE of CUSTOMER RELATIONSHIP MARKETING PROCESS^®

The 3-Step Voice of Customer Relationship Marketing Process^® is comprised of the following:

• Step 1: We conduct Voice of the Customer Relationship Research (VOC), to understand exactly what your customers and prospects expect of you in a higher value / deeper engagement relationship. We use these in-depth insights as the basis for developing high impact multichannel and opt-in marketing strategies.
  
  We have conducted over 85 of these VOC strategy development research studies for clients such as NBC, Microsoft, IBM and Reliant Energy. To learn more about the power of the VOC driven strategies, please click here.
• Step 2: We use the VOC customer insights to develop uniquely powerful Consensual / Opt-In Marketing strategies, for engaging customers to define their individual preferences. This information results in the creation of uniquely accurate and powerful opt-in databases. To learn more about the Opt-In Marketing process, click here.
• Step 3: We also use the VOC customer insights to develop strategies for opt-in ,preference driven deployment of multichannel marketing per the principles of Integrated Direct Marketing. To learn more about precision deployment of a preference driven multichannel mix, click here.
  
  To ensure the highest quality customer experience, within the multichannel mix, we also re-engineer call centers to deliver best-in-class customer experiences. To see results from our Customer Service Call Center Research, click here.
  
  To learn how companies have used the 3-Step Voice of Customer Relationship Marketing Process® to achieve double digit response rates please click on CRM Case Studies.

Contact Us for a complimentary consultation to discuss your needs and how the 3-Step Marketing Process^®can solve  them.

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Customer Relationship Marketing | Creating Integrated Marketing Solutions | Business Market Research & Consumer Market Research | Customer Relationship Management Solutions