ERNAN ROMAN DIRECT MARKETING
Customer Relationship Marketing Customer Relationship Management Solutions
Ernan Roman Direct Marketing guarantees double-digit response rates using consensual opt-in customer relationship marketing solutions, customer relationship management and creating integrated marketing solutions
CRM, Relationship Marketing, Integrated Marketing Communications n Ernan Roman Direct Marketing 14 Executive Tips Download Book Excerpt ERDM Free Newsletter Complimentary Consultation
ERNAN ROMAN DIRECT MARKETING
ERNAN ROMAN DIRECT MARKETING
July 05, 2008
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Customer Relationship Marketing

News & Articles

NEWS AND ARTICLESYour Song, Your Price
Think downloading music is nothing more than paying for a tune? Not so fast. A social networking website developed a breakthrough customer relationship management strategy by which customers set the prices.

NEWS AND ARTICLESDMNews spends a few minutes with Ernan Roman, president of Ernan Roman Direct Marketing
Progressive Hydraulics is a distributor of hydraulic and pneumatic products. They recently increased response rates 10x as part of a program of innovative customer relationship management solutions which are focused on doubling PHI's sales over the next 5 years.

NEWS AND ARTICLESTake Steps to Mend Telemarketing – DM News
As a second-generation direct marketer, sadly, I cannot say that the quality of the telephone customer experience has improved significantly over the past 30 years.

NEWS AND ARTICLESGLOVES OFF: How crucial are returns policies to CRM?
Who in the world would argue against a strong return policy?

NEWS AND ARTICLESImprove your customer service call center in order to get double-digit response rates
Companies spanning all industries and sizes are hurting their company image and credibility with their customers due to poor customer care experiences.

NEWS AND ARTICLESHow to Improve Your Customer Service Call Center So You Can Achieve Double-Digit Response Rates
Poor Customer Service is Not Company or Industry Specific

NEWS AND ARTICLES"Relationship Marketing Expert Ernan Roman Introduces 7-Point Customer Service Bill of Rights
A recent national survey conducted by Ernan Roman Direct Marketing has generated important findings which quantify the significant damage resulting from poor Customer Service Call Center experiences.

NEWS AND ARTICLES"Five tips for achieving consistent double-digit response rates with opt-in and multichannel marketing
Five tips to ensure your opt-in and multichannel marketing success

NEWS AND ARTICLES"How Good is Your Customer Service?" - Target Marketing magazine
Take the Test: Customer Service Best Practices Revealed.

NEWS AND ARTICLES"Tips for Holiday Friendly Call Centers - CRM Today
Features Industry Tips for Holiday-Friendly Call Centers.

NEWS AND ARTICLES"Making Companies Pay for Bad Service"
Washington Post Article

NEWS AND ARTICLES"More Customer Service Heartbreak" – DM News

NEWS AND ARTICLES"How To Keep Them Opted In?"- Direct Newsline
Want to hold on to your opt-ins? Then respect their channel preferences and learn how to take no for an answer.

NEWS AND ARTICLES"Poor Customer Care Center Experiences Hurt Company
Image and Customer Trust"- DM News

Findings include:

  • 66% of recent experiences are negative to neutral
  • Negative experiences result in:
    • 95% negative perception of the company
    • 86% reduction in repeat purchase likelihood
    • 83% reduction in likelihood to recommend the company

NEWS AND ARTICLES"Five Questions: Ernan Roman on Customer Care Call Centers":- DMA Bottom Line
Provocative discussion with the DMA Bottom Line newsletter regarding the short comings of many of today's call centers.


NEWS AND ARTICLES"The Role of Direct Mail Within the Integrated Media Mix"- United States Postal Service
An important white paper written for the United States Postal Service.

NEWS AND ARTICLES"Five Questions: Ernan Roman on Opt-In Marketing"- DMA Bottom Line

From the DMA Bottom Line newsletter Ernan addresses 5 key questions regarding Consensual / Opt-In Marketing:

  1. What is the Consensual Marketing Opt-In Process?
  2. How is this different than Permission Marketing?
  3. How is this different than Customer Relationship Management?
  4. What are the advantages to marketers?
  5. What are the results?


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