To schedule a
20 min. problem solving call to discuss how you can improve your Relationship Marketing and Opt-In Marketing,
click here. |
Shifting to an Opt-In Driven Marketing Process
4 Steps for shifting to Opt-In Marketing:
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Voice of Customer Research insights provide the customer driven requirements
for deeper customer engagement so they Opt-In and self-profile their preferences. |
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Customers Opt-In and self-profile their: needs, decision making process,
and offer, message, timing and media preferences. |
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This detailed information is the basis of your powerful, uniquely accurate,
proprietary Opt-In database. |
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Customers become actively engaged in contributing
to, and defining their relationship with your company. |
This process requires operational precision in managing offers and communications per individual customer requirements. Given marketer’s traditional
reliance on “Spray and Pray” marketing, this will initially be challenging.
However, the payoff will be your ability to:
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Achieve consistent double-digit response rates |
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Change the customer experience: |
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From unsolicited communications that may have little relevance |
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To…solicited communications that arrive with the expectation of value. |
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Important reminder:
Opt-in is not about passively agreeing to receive e-mail.
It’s about actively opting-in to a relationship and self-profiling customer’s preferences and aversions.
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Results You Should Expect
You should expect to generate significant increases in response and consistent double-digit response rates.
Examples of results achieved by innovative clients include:
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Microsoft: Small Business+ Relationship Strategy |
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Exceptionally high opt-in rates; 40% to 70%+, worldwide |
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Click-through rates up to 75% |
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Spending by members significantly exceeds non-members. |
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Progressive Hydraulics, Inc.: Results surpassed all previous baselines: |
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10x increase in qualified attendees to lead generation events |
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63% New leads, contacts and locations |
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82% Opted-In to receive the PHI e-newsletter. |
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AmieStreet.com: Within the first 90 days of implementing VOC-research driven strategies: |
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10x increase in qualified attendees to lead generation events |
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16% increase in new customers |
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16% increase in repeat purchases |
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13% increase in on-site sales |
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75% increase in newsletter-driven sales. |
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Information
to Improve Your Multichannel and Opt-In Marketing |
|
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7
Marketing Mistakes You Need to Avoid, click here.
14 Tips for Breakthrough Double-Digit Results, click here.
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The time is right to shift from traditional, inefficient “Spray and Pray” blasts to more effective, Opt-In driven marketing which generates consistent double-digit response rates and
increased customer lifetime value.
I hope to see you at our sessions at DM Days, (for more information, see the box at the beginning of this newsletter). If you are planning to attend, please let me know so we can make time to speak.
With best wishes,
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For additional case studies, click here.
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This
economy has profoundly changed buyer’s priorities and expectations.
7
Marketing Mistakes 
