Customer Relationship Marketing, Customer Relationship Management Solutions

Issue No. 18

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IN THIS ISSUE...

	Insights from Ernan

	Reader's Top Picks from '07

INSIGHTS FROM ERNAN

Dear Colleagues,

Your on-going support and feed-back has made the process of creating this Relationship Marketing Insights newsletter a pleasure. Thank you.

As we approach year-end, we thought it would be helpful to provide you with a re-cap of the articles which generated the greatest response from readers.

Below you’ll find highlights of the articles with links to the full story.

Could you please click here and tell us what topics you would like us to address in ’08?

Thanks again for your interest and support!

With best wishes for your holiday season,

To read previous newsletters, click here.

To forward this to a friend, click here.

Reader's Top Picks from '07

The Opt-in Marketing case study which generated the greatest response was; Microsoft’s first world-wide opt-in marketing campaign which generated 40%+ opt-in rates! Click here for the full case study

Two case studies dealing with improving the customer’s on-line experience were tied as reader’s favorites.

NBC’s e-commerce site and Microsoft’s Online Partner Marketing site leveraged findings from Voice of Customer Relationship Research to significantly improve the quality of their customer’s on-line experiences.

For the NBC case study, click here.
For the Microsoft Online Partner Marketing case study, click here.

Outbound Telemarketing continues to be a double-edged sword; the most powerful medium for generating incremental response and the most powerful medium for irritating folks!

Click here

Poor customer service is a source of aggravation for all of us.

Our provocative 7 Point Customer Service Bill-of-Rights and 9 Tips for Improving Your Call Center drew raves from readers. Click here.

As you head into the holidays, read these hilarious clips and quotes. Click here.

WHAT'S NEW

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Response for Small and
Medium-Sized Companies

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Now scaled and priced to help small/medium companies achieve double-digit response-rates. Guaranteed!

To learn more, please
click here.

ADDITIONAL RESOURCES

14-Step Checklist For
Implementing
Breakthrough
Relationship Marketing
and Integrated
Marketing Programs.
Click Here Now

Free Problem-
Solving Call.
Click Here Now

New Relationship
Marketing Case
Studies/
Tips for You.
Click Here Now

Our Books on Opt-In and
Integrated Marketing.
Click Here Now

YOUR FEEDBACK

Showcase your best practices in an upcoming issue of this newsletter. Email us

Questions
Email us

Comments
Email us

TELL-A-FRIEND

If you would like to share the learnings from this newsletter with a colleague please click here.

Click here for additional customer relationship management solutions case studies.

We wish you the best of luck in using the Voice-of-Customer-driven 3-Step Marketing Process to achieve double-digit response.

To read previous newsletters, click here.
For additional case studies, click here.

Ernan Roman Direct Marketing | 3 Melrose Lane | Douglas Manor, NY 11363 | Phone: 718.225.4151 | Fax: 718.225.4889
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