Customer Relationship Management Solutions
Definition Of The Consensual Marketing Opt-In Process
Helping You Achieve Double-Digit Results with Direct Marketing and Opt-In Marketing
Opt-In Marketing provides a quantum leap in the effectiveness and return on investment of customer relationship management and marketing, because it involves customers in actively defining their unique relationship requirements and preference (versus passive acceptance of communications as in permission marketing). How does this work in practice?
Definition of the Consensual Marketing Opt-In Process:
The Consensual Marketing Opt-In Process enables companies to offer a compelling value proposition that encourages customers to participate in a dialogue through which they define their unique relationship requirements and preferences. As a result of this dialogue, customers populate the Consensual Database with uniquely detailed and accurate information.
Major Difference versus "Permission Marketing"
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CMO Involves Customers in:
- Defining their unique relationship requirements
- Providing uniquely detailed database information.
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The Consensual Marketing Opt-In Process responds to the unique relationship requirements of individual customers by understanding:
- How their decision-making process works
- Who is involved, i.e., Decision Makers and Influencers
- Their specific roles
- Their information / timing needs
- Media preferences and aversions.
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The Consensual Marketing Opt-In Process requires a fundamental rethinking of customer relationship management strategies and of how we value a customer relationship. Consensual marketing assumes a change in business metrics from short-term quotas and sales to life-time value and customer satisfaction tracking.
To learn more, go to CRM Case Studies and read in-depth Opt-in Consensual Marketing Case Studies. Also go toOur Books and read the first chapter of Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing.
Contact Us for a complimentary consultation to discuss your needs and how the Consensual Marketing / Opt-In Process (CMO) may satisfy them.
Creating Integrated Marketing Solutions | Business Market Research & Consumer Market Research | Customer Relationship Marketing
Contact Us for a complimentary consultation to discuss your needs and how the 3-Step Marketing Process®can solve them.
Customer Relationship Marketing | Creating Integrated Marketing Solutions | Business Market Research & Consumer Market Research | Customer Relationship Management Solutions |
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