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Customer Relationship Management Solutions
IBM Opt-In Marketing Results
Helping You Achieve Double-Digit Results with Direct Marketing and Opt-In Marketing
Customer Relationship Management and Marketing
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IBM implemented ERDM's Consensual Marketing Opt-In Process and achieved the following results:
- 80% increase in sales over the control group
- 75% decrease in marketing waste
- 841% increase in qualified response
- 82% conversion from responses to qualified leads
- 6-point increase in customer satisfaction
- 17% of the market in pre-sales activity versus 8% previously
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For the full IBM case study and "how-to information" for testing the ERDM's sophisticated Direct Marketing in your company, go to CRM Case Studies and read "Using Options Wisely: How IBM Generated Almost $600 Million Through Opt-In Marketing".
To learn more about customer relationship management and marketing, go to CRM Case Studies and read in-depth Opt-in Consensual Marketing Case Studies. Also go to Our Books and read the first chapter of Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing.
Contact Us for a complimentary consultation to discuss your needs and how the Consensual Marketing / Opt-In Process (CMO) may satisfy them.
Creating Integrated Marketing Solutions | Business Market Research & Consumer Market Research | Customer Relationship Marketing
Contact Us for a complimentary consultation to discuss your needs and how the 3-Step Marketing Process®can solve them.
Customer Relationship Marketing | Creating Integrated Marketing Solutions | Business Market Research & Consumer Market Research | Customer Relationship Management Solutions |
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7 Marketing Mistakes
You Need to Avoid
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14 Tips for Breakthrough Socially Responsible Marketing
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New Case Studies  AmieStreet.com
Converting Social Networking
Into Revenue:
10 Must
Have Tips
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