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CREATING INTEGRATED MARKETING SOLUTIONS
STEP 3 of
ERDM’s
3-Step Marketing Process®
Step 3.
Opt-In Driven Multichannel Marketing: Guaranteed Double-Digit Response
Integrated multichannel sales & marketing
enables you to deliver the right offer to the right
customer via the right medium ... per their individual preferences!
VOC-generated customer intelligence drives the creation of highly targeted value propositions customers want to opt into. Step 3 leverages these customer requirements into action: ERDM creates the integrated, multichannel programs that deliver the right product or service to the right person at the right time via the right medium…as requested by your customer.
Guided by self-profiled customer preferences, you launch integrated marketing campaigns that will achieve double-digit responses:
- Your self-profiled database tells you exactly what to market to whom, when, and via what mix of media.
- Your marketing becomes far more relevant and targeted.
- Your web site becomes far more than a transactional venue for purchase —
Instead it becomes a destination and point of connection with customers who’ve opted in.
E-mail, direct mail, and outbound phone calls are powerful selling tools OR inexcusable annoyances, depending on customer preferences. ERDM opt-in strategies identify media preferences and aversions.
Take the first step to Guaranteed Double-Digit Response Rates
Can your company achieve double-digit responses using ERDM’s 3-Step Marketing Process? You’re invited to see for yourself with a free, half-hour problem-solving phone call with Ernan Roman, President & Founder, ERDM.
You set the agenda so you’ll get the most from your problem-solving call. E-mail your 3 toughest sales and marketing problems and we’ll address them in your free consultation.
CLICK HERE NOW TO SCHEDULE YOUR FREE
PROBLEM-SOLVING PHONE CONSULTATION
WE GUARANTEE DOUBLE DIGIT RESPONSE RATES
Contact Us for a complimentary consultation to discuss your needs and how the 3-Step Marketing Process®can solve them.
Customer Relationship Marketing | Creating Integrated Marketing Solutions | Business Market Research & Consumer Market Research | Customer Relationship Management Solutions |
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