Creating Integrated Marketing Solutions

Integrated direct marketing investment should be driven by potential return or, "propensity to buy."

Who has the highest propensity to buy? Likely, 20 percent of your customers generate 80 percent of your revenue.

Instead of allocating marketing dollars to these folks, however, prevailing wisdom says, "They already bought – we need new sales."

ERDM provides integrated marketing services to help you implement IDM programs that are

• Strategic. All sales and integrated direct marketing channels operate according to a precise plan and are synchronized to maximize results.
• Based on Voice of the Customer (VOC) Relationship Research. The success of the process depends on in-depth knowledge of the relationship expectations of the customer. This knowledge goes beyond demographics and database marketing.
• Targeted to customer needs. All communications to the prospect or customer - no matter what the media - must be judged relevant and provide true value.

• Generate double-digit qualified response, with a focus on quality, not quantity.
• Often decrease cost of sale by redeploying budgets and resources for greater productivity.
• Increase customer satisfaction and lifetime value.
• Provide leads that result in timely, tenacious follow-up and closure by the sales force.
• Increase efficiency and productivity of both direct marketing and the sales force.