Creating Integrated Marketing Solutions

Process of Integrated Direct Marketing

ERDM created the process of Integrated Direct Marketing (IDM®) in 1983. It has generated double digit response rates for Fortune 500 and growth company clients ever since.

IDM helps marketers achieve double-digit response through the precision timing and synchronization of multiple media and sales channels including:

Public Relations
Web
E-mail
Direct Response Print Advertising
Direct Mail
Inbound and Outbound Tele-contact
Field Sales Channels
Opt-In Databases

The methodology of Integrated Direct Marketing is based on 5 principles:

Start with the Customer! Understand their relationship expectations and requirements, per the the Voice of Customer Relationship Research process
Synchronize multichannels with laser precision.
Develop integrated direct marketing materials that provide value to the customer.
Continue the process through the sales cycle and into retention and growth.
Integrate feedback from your Field Sales Force and Customer Service Reps for ongoing Voice of Customer guidance..

Goal: Double-digit response, first time, every time

Ernan Roman Direct Marketing can help you implement Integrated Direct Marketing (IDM) multichannel programs that achieve an interactive dialogue with your customers at multiple points during the sales cycle and throughout the long-term relationship to maximize Lifetime Value and, thus, Return on Investment.

The IDM multichannel process ensures ongoing, effective communication:

Presale contact to determine the needs, interests, and preferences of prospects and customers

Precise, integrated direct marketing communications during the Sales process that are designed for ever-increasing focus on customer's requirements

Ongoing Growth and Retention integrated marketing and sales communications to maintain the customer relationship.

Customer Relationship Marketing | Creating Integrated Marketing Solutions | Business Market Research & Consumer Market Research | Customer Relationship Management Solutions

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