Business Market Research and Consumer Market Research

• See: See how Organic Search Engine Optimization (SEO) multiplies the strength of Voice Of The Customer marketing. *

e-Market Intelligence Services:

1. Target your best Opportunity VOC Keywords
   1. Identify the best "Opportunity Keywords" - those combining the least competition and highest traffic for first page Google and Yahoo organic listings
   2. The best qualified customers searching for what you most want to sell.
2. Web site content writing using your best opportunity VOC keywords
   1. Usually 8 to 10 pages of written and optimized content per keyword will get a good search engine placement
   2. The content has to greet and 'sell' to your customers as well as be keyworded for the search engines
3. Search Engine Optimize (SEO) the rest of your website:
   1. Add keywords in the content, in the website's navigation and in the websites' Site Map
   2. Put your keywords into the website's Title Tags, Meta Description Tags, Meta Keyword Tags and page addresses
4. Re-submit your SEO'd website to the search engines:
   1. Done by hand to make the best use of search engine and directory categories and protocols
   2. Use your keywords in your search engine listing titles and site descriptions
5. Keep auditing your search engine placements, and adjust the keywording on your web site to improve your results
   1. e-Marketing improvements keep increasing the quality and quantity of your traffic to your website
   2. WebAnalytics programs enable improving your sales and responses from the customer traffic that is on your website

Each of these steps needs expert advice, but working with Voice Of The Customer Keywords gives you an integrated, strong program that sells on its own, and supports all other opt-in marketing. See how Search Engine Optimization (SEO) multiplies the strength of Voice Of The Customer marketing.

* Ernan Roman Direct Marketing is allied with e-Market Intelligence (e-MI), a leader in Voice Of The Customer targeting on the internet, to support opt-in response programs and integrated direct marketing solutions. e-MI uses Voice Of The Customer (VOC) to provide top organic search engine placements, streams of qualified customers, and double-digit online sales and targeted sales lead generation.

Contact Us for a complimentary consultation to discuss your needs and how the Voice Of The Customer Market Research process may satisfy them.

Voice of the Customer Relationship Research™ process is a trademark of Ernan Roman Direct Marketing

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