Business Market Research and Consumer Market Research

• See: 5 Step Voice Of The Customer / Search Engine Optimization marketing

It's about Quality, not quantity - sales not traffic

The keywords people use to search for what they want on the internet provide direct and immediate Voice Of The Customer (VOC) data. By using internet tools that run the search engine backwards, executives and marketers can exactly identify the keywords their customers are using to look for the products and services they want to buy*

• Keyword Voice Of The Customer data:
  • No one lies to a search engine
  • The keywords customers use tell exactly what they are looking for, in their own words - The Voice Of The Customer
  • The counts of the number of keyword queries customers are using tell the size of each market - quantified.
  • Customers only search when they are actively interested
  • By the act of searching, customers are starting the opt-in process to get what they want.
• By working extensively with companies looking to improve their sales using the internet we have found that:
  • The longer the VOC keyword, the better qualified the customer - they are coming to you after refining their search, and the 'long tail' keywords ("Medicare supplemental health insurance" instead of "health insurance", or "family vacation Caribbean cruise" instead of just "cruises") they are using are telling you the offers and messages they want to see.
  • Different customers may look for the same thing but want different offers and messages - now you can give each what they want
  • Targeting prospects by their keywords enables businesses to attract and get the sales that do them the most good.
• Moreover:
  • Search engines favor website sections well optimized with long tail with top organic placements. This lets you get multiple top search placements, each pulling in different customer streams.
  • Organic 'free' placements typically get 5X the traffic as paid listings - organic placements are perceived as better brands, and get more than their share of better customers
  • Sales rise with well-targeted keyword traffic - essentially you are bringing in the best qualified customers and selling them what they are already searching for.
  • Targeting customers by what they want builds opt-in email lists and makes all other multi-touch marketing more productive

* Ernan Roman Direct Marketing is allied with e-Market Intelligence (e-MI), a leader in Voice Of The Customer targeting on the internet, to support opt-in response programs and integrated direct marketing solutions. e-MI uses Voice Of The Customer (VOC) integrated with organic search engine optimization, to increase your online sales and targeted sales lead generation. See 5 Step VOC / SEO Program.

Contact Us for a complimentary consultation to discuss your needs and how the Voice Of The Customer Market Research process may satisfy them.

Voice of the Customer Relationship Research(TM) process is a trademark of Ernan Roman Direct Marketing

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