Business Market Research and Consumer Market Research

Taking Voice Of The Customer Relationship Management Research To The Next Level

See: Voice Of The Customer Research Process

The Voice of the Customer Relationship Research process helps develop qualitative marketing data through carefully designed one-to-one interviews conducted only by principals of ERDM (See Our Team. for Team Member's bios). The detailed, personal nature of Voice of the Customer Relationship Research yields results free from the "pollution" that sometimes compromises focus groups.

Further Reading on How to Implement Voice of the Customer-Driven CRM Strategy & Relationship Management Solutions in Your Company

For the full Hewlett-Packard case study and "how-to information" for testing the Consensual Marketing Opt-In Process in your company, go to CRM Case Studies and read, "Guarantee Your Success in Implementing Integrated Direct Marketing and Opt-In Marketing". This describes how Hewlett-Packard used The Voice of the Customer Relationship Research process to re-conceive their marketing strategies. Results include a 200 - 300 percent increase in response.

See: Voice Of The Customer Research Process

To learn more, go to CRM Case Studies and read in-depth Customer Relationship Research case studies. Also go to Our Books. and read the third chapter of Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing.

Contact Us for a complimentary consultation to discuss your needs and how the Voice Of The Customer Market Research process may satisfy them.

Voice of the Customer Relationship Research™ process is a trademark of Ernan Roman Direct Marketing

Creating Integrated Marketing Solutions | Customer Relationship Management Solutions | Customer Relationship Marketing

Customer Relationship Marketing | Creating Integrated Marketing Solutions | Business Market Research & Consumer Market Research | Customer Relationship Management Solutions

Voice Of The Customer Marketing Published by McGraw-Hill AUthor Ernan Roman

"If you want to move from just talking about Voice of Customer marketing to being a leader in implementing it, you must read this book."

- Fred Neil, Global Head
of CRM, Dell

Buy from Amazon
Buy from Barnes and Noble

7 Marketing Mistakes
You Need to Avoid

14 Tips for
Breakthrough
Double Digit
Results

Exclusive Offer for Small/Medium Businesses:

TAKE THE FIRST STEP TO ACHIEVING GUARANTEED DOUBLE-DIGIT RESPONSE RATES
with a no obligation,
30-Minute Problem-Solving Call with the "pioneer of research-based, integrated marketing," Ernan Roman.
CLICK HERE NOW

New Case Studies

AmieStreet.com
Converting Social Networking
Into Revenue: 10 Must
Have Tips