Business Market Research and Consumer Market Research

Voice of the Customer Market Research is a Fundamental Part of our Customer Relationship Management Strategy

• Next: Taking Voice of the Customer Relationship Management Research to the Next Level

Our Voice of the Customer Relationship Research process is a specialized CRM research methodology that helps to ensure a truly Customer-Driven implementation of the Consensual Marketing Opt-In Process and Integrated Direct Marketing.

ERDM has conducted over 68 of these specialized relationship marketing research studies for clients such as Microsoft, IBM, Reliant Energy, Hewlett-Packard, Verizon, Applied Biosystems, Golden Rule Insurance, Starwood Hotels and Resorts (The Luxury Collection), and Franklin-Covey. Findings from special Voice of the Customer Relationship Research programs such as these have been instrumental in launching Integrated Direct Marketing (IDM) and Consensual Marketing programs for these clients.

This Customer Relationship Marketing (CRM) strategy research process enables you to pre-test, with great confidence, the marketplace expectations regarding relationships, offers, messaging, multichannel media mix, and media preference before spending dollars to launch your program.

Voice of the Customer Relationship Research can benefit you by providing in-depth, qualitative marketing information regarding: How do your customers define a Consensual / Opt-In Relationship? What information is appropriate to provide in a Consensual / Opt-In Relationship? What are the critical issues facing decision makers as they evaluate your product or service? What are their reactions to messages, tactics and offers? How do they prefer to get information about new products and innovation? How do they define their unique messaging and information requirements? How long does the decision-making process take, and who are the decision makers and influencers? What information is required at each step and via what media? What is the optimal value-added role for sales channels?

Next: Taking Voice of the Customer Relationship Management Research to the Next Level

- To learn more, go to CRM Case Studies.and read in-depth Customer Relationship Research case studies. Also go to Our Books.and read the third chapter of Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing.

Contact Us for a complimentary consultation to discuss your needs and how the Voice Of The Customer Market Research process may satisfy them.

Voice of the Customer Relationship Research™ process is a trademark of Ernan Roman Direct Marketing

Creating Integrated Marketing Solutions | Customer Relationship Management Solutions | Customer Relationship Marketing

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