Voice of the Customer Relationship Research is a fundamental part of our Customer Relationship Marketing Strategy

Our Voice of the Customer Relationship Research process is a specialized CRM research methodology that helps to ensure a truly Customer-Driven implementation of the Consensual Marketing Opt-In Process and Integrated Direct Marketing.

ERDM has conducted over 85 of these specialized relationship marketing research studies for clients such as Microsoft, NBC.com, IBM, Reliant Energy, Hewlett-Packard, Applied Biosystems, Starwood Hotels and Resorts (The Luxury Collection), and AmieStreet.com. Findings from special Voice of Customer Relationship Research programs such as these have been instrumental in launching breakthrough double-digit response programs for these clients.

Our Customer Relationship Marketing (CRM) strategy research process enables you to pre-test, with great confidence, the marketplace expectations regarding relationships, offers, messaging, multichannel media mix, and media preference before spending dollars to launch your program.

Voice of the Customer Relationship Research can benefit you by providing in-depth, qualitative marketing information regarding: How do your customers define a deeper level of engagement with your company? What information is appropriate to provide in an opt-in, preference driven relationship? What are the critical issues facing decision makers as they evaluate your product or service? What are their reactions to messages, tactics and offers? How do they prefer to get information about new products? How do they define their unique messaging and information requirements? How long does the decision-making process take, and who are the decision makers and influencers? What information is required at each step and via what media? What is the optimal value-added role for sales channels?